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Email Services That Deliver

Hate it or love it, email has become part of our daily lives. As hard as it is to imagine a world without social media, email communication is even more prevalent for the majority of the workforce. What would that morning coffee be without an email or thirty to answer?

Many businesses have a negative perception of email marketing due to a disdain for their own inbox, but when implemented correctly, email services are a great way to capture new leads and increase engagement with an existing customer base.

More Than Just A Blast

Another reason email marketing gets a bad name is that most businesses send an email blast twice a year (to an out-of-date list) and call it a strategy. Email marketing shouldn’t be a random, last-ditch effort thrown at people, it should be a campaign driven drip strategy that constantly touches an interested list of hot leads and current customers.

Email services need to revolve around a strategy and a set of goals. Businesses should think about what their target audience would be interested in hearing about, or what kinds of sales and promotions would move them to engage. Consider your own inbox again; chances are you can find an instance when you took action on a good email marketing campaign, so you know it works.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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