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Outsourcing Internet Marketing

Have you given any thought to outsourcing your Internet Marketing?

Ten to fifteen years ago Internet Marketing meant having a website. At that time it was possible to hire someone part-time or full time to manage a website and larger companies with hundreds or thousands of products might have a small team of people working on a website.

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The Internet Today

Now, imagine how complex a 3-D jigsaw puzzle would be if while you are trying to assemble it someone else is changing out pieces of the puzzle. That’s today’s internet marketing.

The time required for an individual to keep up to date on a small segment of Internet Marketing can be overwhelming. Most companies have one Internet Marketing person manage it all, and for most industries this model is no longer effective.

How can you master so many digital marketing products?

If you ask yourself why companies outsource to Attorneys, Accountants, Maintenance companies, etc. the answer will be the same. companies cannot afford nor does it make monetary sense to hire the staff required to manage those parts of their business.

In the survey below by Whitelane Research, 89% of clients said they were satisfied with their outsourcing contracts.

It is often the case that you will get more work out of your outsource people than your in house people. There are a few reasons for this:

  • People working in outsourced pools tend to be more specialized at their work which makes the work go faster and often deliver higher quality
  • Outsourced labor understand the boss cannot see them working so they need to make sure the results of their labor is measurable or they could lose their job. This tends to lead to more time spent than what is actually reported.
  • Your Company is not responsible for the benefit package of outsourced labor saving the company large sums of money that can be pumped back into the companies marketing
  • Good outsource companies have back up people so there is no loss of labor when someone is out sick or leaves the company. This saves you the time and expense of looking for a new employee and the training time required to get them up to speed.

Outsourcing has grown significantly since 2009 and the growing complexity of Internet Marketing will only lead to greater and greater use of specialized off-site resources.

Outsourcing trends
Outsourcing use by business category

Internet Marketing Outsource Key to Success

When hiring an outsource resource it is important to understand what you are looking for and what makes the resource a good fit for your business.

  • The company must understand the competitive factors your company faces online. If they do not research this information you need to find a company that can.
  • Choose a company that understands a wide variety of online marketing methods. To reduce the chances of them selling you want they are comfortable with rather than what would work best for your business.
  • If a company offers a solution without collecting data consider another company. Every company is different, even for those in the same business categories there are different marketing strategies that need to be deployed to make your company as successful as possible.
  • Does the company have the resources to fill a position seamlessly if they lose the employee working on your account?
  • Make sure that the business you choose for Internet Marketing is focused is on Internet Marketing. Many old media businesses are using Internet Marketing to prop up their old media business and they will always try to get you to spend more on their core business even if that is a poor investment for your company.
  • Look for an Internet Marketing outsource company that has a lead person who understands marketing first and technology second. The lead person should be the one you communicate thru. Behind the lead person there should be plenty of specialized technical support to meet all your website needs.

Get your map to Digital Marketing success. Contact us today for a free discovery meeting. In our discovery meeting we ask the questions that help determine if an Internet Business Analysis could help your business locate hidden sales potential.

Call 828-989-4831 or email us today to get started

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In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100

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Valerie Brown-Dufour

Valerie Brown-DufourWSI, President

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. 

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition. 

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

 The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program

About the Author

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.


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