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Outsourcing Internet Marketing

Have you given any thought to outsourcing your Internet Marketing?

Ten to fifteen years ago Internet Marketing meant having a website. At that time it was possible to hire someone part-time or full time to manage a website and larger companies with hundreds or thousands of products might have a small team of people working on a website.

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The Internet Today

Now, imagine how complex a 3-D jigsaw puzzle would be if while you are trying to assemble it someone else is changing out pieces of the puzzle. That’s today’s internet marketing.

The time required for an individual to keep up to date on a small segment of Internet Marketing can be overwhelming. Most companies have one Internet Marketing person manage it all, and for most industries this model is no longer effective.

How can you master so many digital marketing products?

If you ask yourself why companies outsource to Attorneys, Accountants, Maintenance companies, etc. the answer will be the same. companies cannot afford nor does it make monetary sense to hire the staff required to manage those parts of their business.

In the survey below by Whitelane Research, 89% of clients said they were satisfied with their outsourcing contracts.

It is often the case that you will get more work out of your outsource people than your in house people. There are a few reasons for this:

  • People working in outsourced pools tend to be more specialized at their work which makes the work go faster and often deliver higher quality
  • Outsourced labor understand the boss cannot see them working so they need to make sure the results of their labor is measurable or they could lose their job. This tends to lead to more time spent than what is actually reported.
  • Your Company is not responsible for the benefit package of outsourced labor saving the company large sums of money that can be pumped back into the companies marketing
  • Good outsource companies have back up people so there is no loss of labor when someone is out sick or leaves the company. This saves you the time and expense of looking for a new employee and the training time required to get them up to speed.

Outsourcing has grown significantly since 2009 and the growing complexity of Internet Marketing will only lead to greater and greater use of specialized off-site resources.

Outsourcing trends
Outsourcing use by business category

Internet Marketing Outsource Key to Success

When hiring an outsource resource it is important to understand what you are looking for and what makes the resource a good fit for your business.

  • The company must understand the competitive factors your company faces online. If they do not research this information you need to find a company that can.
  • Choose a company that understands a wide variety of online marketing methods. To reduce the chances of them selling you want they are comfortable with rather than what would work best for your business.
  • If a company offers a solution without collecting data consider another company. Every company is different, even for those in the same business categories there are different marketing strategies that need to be deployed to make your company as successful as possible.
  • Does the company have the resources to fill a position seamlessly if they lose the employee working on your account?
  • Make sure that the business you choose for Internet Marketing is focused is on Internet Marketing. Many old media businesses are using Internet Marketing to prop up their old media business and they will always try to get you to spend more on their core business even if that is a poor investment for your company.
  • Look for an Internet Marketing outsource company that has a lead person who understands marketing first and technology second. The lead person should be the one you communicate thru. Behind the lead person there should be plenty of specialized technical support to meet all your website needs.

Get your map to Digital Marketing success. Contact us today for a free discovery meeting. In our discovery meeting we ask the questions that help determine if an Internet Business Analysis could help your business locate hidden sales potential.

Call 828-989-4831 or email us today to get started

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How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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