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WSI’s Official Privacy Statement

WSI is committed to protecting your privacy. This privacy statement explains data collection and use practices of wsiworld.com site (the “Site”); it does not apply to offline products or services. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.

What are cookies, and how do you use them?

Cookies are used on this Site to ensure the integrity of the registration process and to personalize the Site. A cookie is a small text file placed on your hard disk to enable a site to recall your specific information on subsequent visits, saving you time and effort. While cookies are able to remember your information to provide you with this convenience, they cannot be used to run programs or disseminate viruses to your computer. This site uses cookies to deliver relevant content, ease site navigation or collect information for statistical use, such as how many visitors our site received. You have the ability to accept or decline cookies at any time, and you can erase cookies from your operating system as well. However, declining or erasing cookies may preclude you from fully experiencing all the features of this website. No information collected by cookies on this site will be shared with any outside parties.

What is personal information?

Personal information is any information that identifies you, or by which your identity could be deduced. The personal information we collect may include your name, title, company or organization name, work e-mail, work phone, work or home address, information about your job function, information about your company and credit card information, if required, for the purchase of WSI products or services.

Why are you collecting my personal information?

The information requested on this Site is required to process your request for more information about our company, services and products. Access to this information will be restricted to WSI employees, administrators or WSI Internet Franchise Consultants who are responsible for the marketing and administration of WSI services. Your consent to the use of personal information to offer you products and services is optional, and if you wish to discontinue such use, contact us electronically or write to:

Privacy Officer, WSI
1660 Tech Avenue, Unit 2
Mississauga, Ontario
Canada, L4W 5S9

How will you use my personal information?

The personal information collected on this Site will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested. In support of these uses, WSI may use personal information to provide you with more effective customer service and/or to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, we may send you information about other WSI products and services.

How do I control WSI use of my personal information?

Except as otherwise described in this statement, personal information you provide on the Site will not be shared outside of WSI employees, administrators or WSI Internet Franchise Consultants who are responsible for the marketing and administration of WSI services without your permission. As described below in the next section, you can access your personal information.

How do I access my personal information?

If you wish to access your personal information, click here or write to:

Privacy Officer, WSI
1660 Tech Avenue, Unit 2
Mississauga, Ontario
Canada, L4W 5S9

How does WSI protect the security of my personal information?

WSI is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities.

How can I provide comments on your privacy statement?

WSI welcomes your comments regarding this privacy statement. If you believe that WSI has not adhered to this privacy statement, please contact us electronically or via postal mail at the address provided below, and we will use commercially reasonable efforts to promptly determine and remedy the problem.

Privacy Officer, WSI
1660 Tech Avenue, Unit 2
Mississauga, Ontario
Canada, L4W 5S9

Opt-Out Option

You may have your personal/contact information removed from our databases. You can contact us directly via our Contact Us form to make this request.

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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828.989.4831