StatisticsReview of WSI - Mountain Internet Solutions

Slow Mobile websites lose 25% of their traffic

As websites have become more complex and interactive they have also become heavy and slow to open. This is especially true for phones and other small devices. And what is worse for phones is that the site may appear to have opened but a large page could continue to upload content below the fold after the visible area opens, making the site navigation unusable until after everything loads.

Things that will make your website fast and efficient like a Cheetah-

1. Reduce overall page size. Content
below the fold should be segmented
2. Optimize images (Too many, too large,
wrong size and wrong file types)
3. Minimize ad usage
4. Remove unnecessary redirects
5. Use a local server
6. Shared hosting plans could slow your site down
7. Remove excessive social media scripts
8. Caching your site
9. Reduce HTTP requests on each page
10. Correct server configuration
11. Reduce CSS imports
12. Remove unnecessary files on each page
13. Limit use of heavy background image files
14. Do website routine maintenance which varies by website
15. Assign labor to manage this process
Note: A non-technical person could do some of this work however much of the work requires some technical expertise.  As a business owner or CEO it makes more sense to hire someone familiar with how to make the changes quickly and correctly.

What is AMP?

AMP stands for Accelerated Mobile Pages. Accelerated Mobile Pages consist of three core components and include most of the points listed above.
  1. AMP HTML- Which is an HTML code with some restrictions for fast reliable performance.
  2. AMP JS – JS Library ensures the fast rendering of AMP HTML pages.
  3. AMP Cache – In some cases Google AMP Cache or other companies that support AMP Cache for HTML pages will be used to increase load speed.
AMP is unique to Mobile. If your business depends on Mobile traffic then AMP is something you should invest in.
Speeding up your website for either mobile or larger versions can pay you back many time over with increased sales.

Mobile Apps

The mobile app has become one of the top selling tools in recent times.  The unpresidented increase in data phone usage in recent years has lead to a high demand for mobile friendly websites and applications that make use of a phone easy and clear.  Businesses with a solid mobile friendly website and/or app, benefit from increased sales.

Constant Movement

Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.

A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.

Digital Marketing From The Cloud

Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

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