StatisticsReview of WSI - Mountain Internet Solutions

Landing Page Marketing That Converts

There’s no denying it: landing page marketing is an extremely underrated digital marketing tactic. Everybody makes a lot of noise about traffic (or does traffic just make a lot of noise?), and while it’s important to get more eyeballs on your “stuff”, conversion – which is really what landing pages are focused on – doesn’t get enough of the credit.

It’s a simple numbers game. Okay not all numbers games are simple, but this one is easy. Let’s say your website converts one out of every 100 visitors (1/100 = 1% conversion rate). Most businesses focus on increasing traffic to get more conversions, which does work; if you can attract 100 more visitors, you’ll get one more conversion (2/200 = 1% conversion rate). Seems easy enough, but increasing traffic by 100% per day (or even per week) to get just one more conversion is actually hard (and can be a lot of work if you aren’t buying the traffic).

Don’t Get Stuck In Traffic

But there’s another way! Instead of worrying about your traffic numbers, why not work with what you’ve got? If you do a little bit of landing page marketing and improve your design, messaging and calls to action, maybe you can bump your conversion rate up to 3%. That’s just a measly 2% increase, right? Wrong. A 2% increase actually means better results and more return on your investment. The numbers don’t lie: 3% conversion rate = 3/100 visitors (3 is more than 2, and it took much less work).

Landing page marketing can make a world of difference, and when combined with other solutions like pay-per-click and display advertising, you can start to make significant strides for your business.

Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

Watch Testimonial at: https://goo.gl/4J3vPW

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