StatisticsReview of WSI - Mountain Internet Solutions

Landing Page Marketing That Converts

There’s no denying it: landing page marketing is an extremely underrated digital marketing tactic. Everybody makes a lot of noise about traffic (or does traffic just make a lot of noise?), and while it’s important to get more eyeballs on your “stuff”, conversion – which is really what landing pages are focused on – doesn’t get enough of the credit.

It’s a simple numbers game. Okay not all numbers games are simple, but this one is easy. Let’s say your website converts one out of every 100 visitors (1/100 = 1% conversion rate). Most businesses focus on increasing traffic to get more conversions, which does work; if you can attract 100 more visitors, you’ll get one more conversion (2/200 = 1% conversion rate). Seems easy enough, but increasing traffic by 100% per day (or even per week) to get just one more conversion is actually hard (and can be a lot of work if you aren’t buying the traffic).

Don’t Get Stuck In Traffic

But there’s another way! Instead of worrying about your traffic numbers, why not work with what you’ve got? If you do a little bit of landing page marketing and improve your design, messaging and calls to action, maybe you can bump your conversion rate up to 3%. That’s just a measly 2% increase, right? Wrong. A 2% increase actually means better results and more return on your investment. The numbers don’t lie: 3% conversion rate = 3/100 visitors (3 is more than 2, and it took much less work).

Landing page marketing can make a world of difference, and when combined with other solutions like pay-per-click and display advertising, you can start to make significant strides for your business.

DNN is a popular platform with over 750,000 websites globally. DNN is open source so there are no limits to what you can do. The software includes many of the commonly used modules and the majority of additional modules are affordably priced between $50 and $399.

Unlike some platforms that offer automatic upgrades DNN is manually updated when you choose to upgrade the site. On one hand, that’s great because you won’t have modules failing unexpectedly when an automatic upgrade occurs. With DNN, when it comes time to upgrade there will be some cost in performing the upgrade and it is still possible that other modules might require updates at that time. The upgrade itself is free but there is some labor involved in performing an upgrade.

DNN Management

If you need help with your DNN website we have experts that can help with-

  • Day to Day Website Management
  • Upgrades/Updates
  • Optimization
  • E-commerce (Set-up and/or Management)
  • Trouble Shooting
  • Layout Design
  • Mobile Design
  • Custom features

DNN website help is just and email or phone call away. Most corrections can be completed by the next day. Contact us today to see how we can help move your business up to the next level.

828-989-4831

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