StatisticsReview of WSI - Mountain Internet Solutions

Marketing Analytics Made Easier

Whether it’s baseball, soccer or cricket, fans of all major sports know their games revolve around statistics. Baseball in particular relies heavily on player statistics and measurement, which makes it extremely similar to digital marketing analytics. And that was before the dawn of sabermetrics (a set of metrics that takes measurement to a whole new level). Athletes and teams are measured by an analysis of the stats they produce, which is exactly how digital marketing campaigns are evaluated.

Sports aside, marketing analytics isn’t the easiest digital tactic to grasp, in theory or in practice. But it is one of the most important, because if you aren’t measuring your business’s campaigns, then you’ll never know whether they’re working or how they can be improved. And make no mistake, your campaigns will need to be tweaked and tinkered with; constant iteration is the key to keeping up with the shifting landscape of the Internet.

Data Is Your Friend

Any discussions involving aspects of digital marketing campaigns such as conversions, traffic and links is really centered on marketing analytics and measurement, since that’s where the data comes from. Without the metrics, we wouldn’t know how many people visited your site and the number of them who converted into customers. Marketers and businesses would be operating in complete darkness, essentially guessing based on biased perception.

Billy Beane (watch Moneyball to learn about Beane’s tactics!) doesn’t assemble his baseball teams without looking at the stats, and by the same token, you don’t want to start your digital campaigns without a thorough understanding of marketing analytics.

DNN is a popular platform with over 750,000 websites globally. DNN is open source so there are no limits to what you can do. The software includes many of the commonly used modules and the majority of additional modules are affordably priced between $50 and $399.

Unlike some platforms that offer automatic upgrades DNN is manually updated when you choose to upgrade the site. On one hand, that’s great because you won’t have modules failing unexpectedly when an automatic upgrade occurs. With DNN, when it comes time to upgrade there will be some cost in performing the upgrade and it is still possible that other modules might require updates at that time. The upgrade itself is free but there is some labor involved in performing an upgrade.

DNN Management

If you need help with your DNN website we have experts that can help with-

  • Day to Day Website Management
  • Upgrades/Updates
  • Optimization
  • E-commerce (Set-up and/or Management)
  • Trouble Shooting
  • Layout Design
  • Mobile Design
  • Custom features

DNN website help is just and email or phone call away. Most corrections can be completed by the next day. Contact us today to see how we can help move your business up to the next level.

828-989-4831

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