StatisticsReview of WSI - Mountain Internet Solutions

Marketing Analytics Made Easier

Whether it’s baseball, soccer or cricket, fans of all major sports know their games revolve around statistics. Baseball in particular relies heavily on player statistics and measurement, which makes it extremely similar to digital marketing analytics. And that was before the dawn of sabermetrics (a set of metrics that takes measurement to a whole new level). Athletes and teams are measured by an analysis of the stats they produce, which is exactly how digital marketing campaigns are evaluated.

Sports aside, marketing analytics isn’t the easiest digital tactic to grasp, in theory or in practice. But it is one of the most important, because if you aren’t measuring your business’s campaigns, then you’ll never know whether they’re working or how they can be improved. And make no mistake, your campaigns will need to be tweaked and tinkered with; constant iteration is the key to keeping up with the shifting landscape of the Internet.

Data Is Your Friend

Any discussions involving aspects of digital marketing campaigns such as conversions, traffic and links is really centered on marketing analytics and measurement, since that’s where the data comes from. Without the metrics, we wouldn’t know how many people visited your site and the number of them who converted into customers. Marketers and businesses would be operating in complete darkness, essentially guessing based on biased perception.

Billy Beane (watch Moneyball to learn about Beane’s tactics!) doesn’t assemble his baseball teams without looking at the stats, and by the same token, you don’t want to start your digital campaigns without a thorough understanding of marketing analytics.

Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

Watch Testimonial at: https://goo.gl/4J3vPW

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