Mobile App and Marketing Solutions Keep You Connected
For many business categories data phones have become the common tool used to search and purchase goods. As businesses simplify their website process for phones shoppers are finding it simple to order from the phone they carry with them rather than booting the desktop. If your company has not considered a mobile app or if your website is not mobile friendly, you could be missing out on more than 60% of your potential internet traffic and the sales that could have been closed while the visitor was on their phone.
The Many Faces Of Mobile Customers
In 2013, consumers do everything on the move, which means your business is missing out on a huge opportunity if you’re not trying to figure out how to reach your customers no matter where they are or what they’re doing. Reaching your customers is only step one, though. Step two is creating marketing solutions for every kind of mobile customer you expect to have.
People are going to react differently in certain situations, depending on what device they’re using and where they are, so it’s important to build your marketing solutions around a separately targeted audience. The Office Surfer, Multi-Tasking Shopper and Couch Potato personas could all be the same person, but they should be treated as different people for the purposes of mobile marketing.
Make it Fast and Easy
Whether it’s a phone compatible App, QR codes, SMS alerts, location based offers, all should be designed to make viewing your site or closing a transaction fast and easy.
Many business categories have generated large increases in sales to returning clients by offering an interactive app that helps clients connect with the business more easily and more frequently. A restaurant, for example can allow clients to set their own reservations, place take-out orders and the app can also reward clients with notifications of new menu items or of specials that could encourage visits during the times of the day that business is slower.
Businesses that have clients repeatedly purchase some items could simplify the process with an App making checkout smooth and quick from anywhere. This removes the temptation to search for another company while online and allows the client to purchase from anywhere when they first think to do so. A mortgage broker might offer a free credit check or tools to calculate a mortgage payment. Think out of the box, what do people what to know when they shop for a home? Offer the information they want and you will increase your odds of closing more sales.
What are Accelerated Mobile Pages or AMP ?
Accelerated Mobile Pages consist of three core components:
AMP HTML– Which is an HTML code with some restrictions for fast reliable performance.
AMP JS – JS Library ensures the fast rendering of AMP HTML pages.
AMP Cache – In some cases Google AMP Cache or other companies that support AMP Cache for HTML pages will be used to increase load speed.
This is a technical process so please contact us if you are interested in an upgrade to mobile AMP.
In addition to AMP for mobile below are 15 things that can speed up your website:
- Reduce overall page size. Content below the fold should be segmented
- Optimize images (Too many, too large, wrong size and wrong file types)
- Minimize ad usage
- Remove unnecessary redirects
- Use a local server
- Shared hosting plans could slow your site down
- Remove excessive social media scripts
- Caching your site
- Reduce HTTP requests on each page
- Correct server configuration
- Reduce CSS imports
- Remove unnecessary files on each page
- Limit use of heavy background image files
- Do website routine maintenance which varies by website platform
- Assign labor to manage this process