StatisticsReview of WSI - Mountain Internet Solutions

Mobile App

Mobile Apps Grow Business

Mobile App and Marketing Solutions Keep You Connected

For many business categories data phones have become the common tool used to search and purchase goods.  As businesses simplify their website process for phones shoppers are finding it simple to order from the phone they carry with them rather than booting the desktop.   If your company has not considered a mobile app or if your website is not mobile friendly, you could be missing out on more than 60% of your potential internet traffic and the sales that could have been closed while the visitor was on their phone.

The Many Faces Of Mobile Customers

In 2013, consumers do everything on the move, which means your business is missing out on a huge opportunity if you’re not trying to figure out how to reach your customers no matter where they are or what they’re doing. Reaching your customers is only step one, though. Step two is creating marketing solutions for every kind of mobile customer you expect to have.

People are going to react differently in certain situations, depending on what device they’re using and where they are, so it’s important to build your marketing solutions around a separately targeted audience. The Office Surfer, Multi-Tasking Shopper and Couch Potato personas could all be the same person, but they should be treated as different people for the purposes of mobile marketing.

Make it Fast and Easy

Whether it’s a phone compatible App, QR codes, SMS alerts, location based offers, all should be designed to make viewing your site or closing a transaction fast and easy.

Many business categories have generated large increases in sales to returning clients by offering an interactive app that helps clients connect with the business more easily and more frequently.  A restaurant, for example can allow clients to set their own reservations, place take-out orders and the app can also reward clients with notifications of new menu items or of specials that could encourage visits during the times of the day that business is slower.

Businesses that have clients repeatedly purchase some items could simplify the process with an App making checkout smooth and quick from anywhere.  This removes the temptation to search for another company while online and allows the client to purchase from anywhere when they first think to do so.  A mortgage broker might offer a free credit check or tools to calculate a mortgage payment.  Think out of the box, what do people what to know when they shop for a home?  Offer the information they want and you will increase your odds of closing more sales.

What are Accelerated Mobile Pages or AMP ?

Accelerated Mobile Pages consist of three core components:

AMP HTML– Which is an HTML code with some restrictions for fast reliable performance.

AMP JS – JS Library ensures the fast rendering of AMP HTML pages.

AMP Cache – In some cases Google AMP Cache or other companies that support AMP Cache for HTML pages will be used to increase load speed.

This is a technical process so please contact us if you are interested in an upgrade to mobile AMP.

In addition to AMP for mobile below are 15 things that can speed up your website:

  1. Reduce overall page size. Content below the fold should be segmented
  2. Optimize images (Too many, too large, wrong size and wrong file types)
  3. Minimize ad usage
  4. Remove unnecessary redirects
  5. Use a local server
  6. Shared hosting plans could slow your site down
  7. Remove excessive social media scripts
  8. Caching your site
  9. Reduce HTTP requests on each page
  10. Correct server configuration
  11. Reduce CSS imports
  12. Remove unnecessary files on each page
  13. Limit use of heavy background image files
  14. Do website routine maintenance which varies by website platform
  15. Assign labor to manage this process

SEPTEMBER 19, 2019 | 2 MINUTES TO READ
In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100

Trophy Image
Valerie Brown-Dufour

Valerie Brown-DufourWSI, President

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. 

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition. 

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

 The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program makechildpovertyhistory.org.

About the Author

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.

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