StatisticsReview of WSI - Mountain Internet Solutions

Mobile App

Mobile Apps Grow Business

Mobile App and Marketing Solutions Keep You Connected

For many business categories data phones have become the common tool used to search and purchase goods.  As businesses simplify their website process for phones shoppers are finding it simple to order from the phone they carry with them rather than booting the desktop.   If your company has not considered a mobile app or if your website is not mobile friendly, you could be missing out on more than 60% of your potential internet traffic and the sales that could have been closed while the visitor was on their phone.

The Many Faces Of Mobile Customers

In 2013, consumers do everything on the move, which means your business is missing out on a huge opportunity if you’re not trying to figure out how to reach your customers no matter where they are or what they’re doing. Reaching your customers is only step one, though. Step two is creating marketing solutions for every kind of mobile customer you expect to have.

People are going to react differently in certain situations, depending on what device they’re using and where they are, so it’s important to build your marketing solutions around a separately targeted audience. The Office Surfer, Multi-Tasking Shopper and Couch Potato personas could all be the same person, but they should be treated as different people for the purposes of mobile marketing.

Make it Fast and Easy

Whether it’s a phone compatible App, QR codes, SMS alerts, location based offers, all should be designed to make viewing your site or closing a transaction fast and easy.

Many business categories have generated large increases in sales to returning clients by offering an interactive app that helps clients connect with the business more easily and more frequently.  A restaurant, for example can allow clients to set their own reservations, place take-out orders and the app can also reward clients with notifications of new menu items or of specials that could encourage visits during the times of the day that business is slower.

Businesses that have clients repeatedly purchase some items could simplify the process with an App making checkout smooth and quick from anywhere.  This removes the temptation to search for another company while online and allows the client to purchase from anywhere when they first think to do so.  A mortgage broker might offer a free credit check or tools to calculate a mortgage payment.  Think out of the box, what do people what to know when they shop for a home?  Offer the information they want and you will increase your odds of closing more sales.

What are Accelerated Mobile Pages or AMP ?

Accelerated Mobile Pages consist of three core components:

AMP HTML– Which is an HTML code with some restrictions for fast reliable performance.

AMP JS – JS Library ensures the fast rendering of AMP HTML pages.

AMP Cache – In some cases Google AMP Cache or other companies that support AMP Cache for HTML pages will be used to increase load speed.

This is a technical process so please contact us if you are interested in an upgrade to mobile AMP.

In addition to AMP for mobile below are 15 things that can speed up your website:

  1. Reduce overall page size. Content below the fold should be segmented
  2. Optimize images (Too many, too large, wrong size and wrong file types)
  3. Minimize ad usage
  4. Remove unnecessary redirects
  5. Use a local server
  6. Shared hosting plans could slow your site down
  7. Remove excessive social media scripts
  8. Caching your site
  9. Reduce HTTP requests on each page
  10. Correct server configuration
  11. Reduce CSS imports
  12. Remove unnecessary files on each page
  13. Limit use of heavy background image files
  14. Do website routine maintenance which varies by website platform
  15. Assign labor to manage this process

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.


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