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How to Lower Your marketing Cost

Or – A better way to look at that is: How to Earn More With Your Marketing Dollars It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to…

Why Choose to Create a Mobile App?

There are a lot of reasons to set up a mobile app- One up the competition Make your website easier to operate It can speed up your website It adds confidence in your business Get you valuable information from your app users Reduce marketing costs Improve sales Reduce support needs Get customer feedback Now that…

Should Your Business Use Instagram Stories?

Story by: Cheryl Baldwin, Director of Marketing Communications at WSI When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its…

5 Cybersecurity Threats Your Business Can’t Afford to Ignore – It is now common for people to have their computers hacked and have their lives turned upside down.    Most of us have thousands of hours of labor in our computers and hundreds if not thousands of images.  Not to mention the possibility that a…

In-House, a Marketing Agency or Both??

In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners who admit to feeling perplexed by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” And I get it. Whether you’re a part of a 2-person start-up or manage a growing organization with 50+…

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