StatisticsReview of WSI - Mountain Internet Solutions

Paid Search Solutions That Drive Traffic

Many businesses incorrectly assume that if they build a website, people will come. Unfortunately, the Internet isn’t like a cornfield in Iowa and you are not Ray Kinsella. Unlike Field of Dreams, they may not come if you just sit around and wait. But WSI’s paid search solutions will ensure that people do come if you pay for them.

Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad.

Wait, let’s back up. Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are generally at the very top of the page and appear on a slightly colored background. Every time these top two links are clicked, the ad owners pay a fee.

A Little Of This And A Little Of That

If SEO and paid search solutions are so similar, how do you know which one is better for your business? The answer depends entirely on your goals, but more often than not, both SEO and PPC can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate wins for a fixed cost.

If your business desires more visitors as quickly as possible, ask for WSI’s paid search solutions and traffic you shall receive. We’ll target efficient keywords that will not only drive traffic, but also increase conversions (which ultimately means more sales).

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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828.989.4831