Review of WSI - Mountain Internet Solutions

April 21 Google tweaks the Algorithm for Mobile Friendly Websites. How will you rank?

So it’s possible that on April 21st Google will reveal its plans for page ranking mobile friendly website design, putting an end to all the speculation. One thing is clear, no mater what Google does with page ranking, phone and mobile devices have become the dominant player in Online Search. The ease of use and…

Desktop friendly mobile websites?

Back in 2015 Google upped the anti on mobile website marketing.  The change made it difficult for websites that are not up to Mobile standards, to appear in the top results for mobile devices and that lower traffic volume will impact your page ranking for Desktop devices.  Although this was several years ago many businesses continue to use websites that do not…

7 Reasons Your SEO Efforts Are not Working

Everyone who has ever managed their website’s SEO knows that it’s a complicated field with many nuances, rumours and changes, which makes it hard to define what really works. Some experiment months before they realize that SEO is not bringing the results they desire. Quite often, the reason is a deviation from basic SEO truths….

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“,…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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