Are you behind online?I see a lot of people in the service industry such as Plumbers, Electricians, Drywall contractors, Paving contractors, roofing contractors, auto mechanics, machinist, etc. behind on developing a quality optimized website. Part of the reason for this is that they never needed one before and the other part of that is that…
In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners who admit to feeling perplexed by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” And I get it. Whether you’re a part of a 2-person start-up or manage a growing organization with 50+…
Some important factors to consider when developing a digital marketing strategy in other parts of the world. Cultural Differences Language Buyer Personas Regional Social Media Interaction Security Requirements For Information Collection How to Avoid Being Black Listed If you want to expand your business into other countries WSI can make the online marketing process easier…
The WSI Lifecycle™ is the process we use to get the best possible results for our clients. We know the Lifecycle inside and out, but it’s important that you – our clients – know it as well. Providing clients with the knowledge to understand what, how and why we’re recommending certain strategies is a big…
Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region. WSI…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.