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Can AI Help Your Business, Or Will It Kill It?

Artificial Intelligence (AI) is evolving at neck-brake speeds and much like the internet of the 80’s we all look back and wish we had embraced it sooner. Businesses that started their online journey earlier were rewarded with greater sales and those that waited saw a decline in business. This time it is different. Yes, there…

The AI Revolution: A Strategic Guide for The Modern Businesses

Robert MitchellWSI, Chief Artificial Intelligence Officer In the rapidly evolving landscape of digital technology, artificial intelligence (AI) is a beacon of transformative change, especially with the advent of specialized language models. This article explores the profound impact of AI on technology and business, offering insights tailored to the needs and challenges of modern business leaders…

How to Market a Business After a Two Month Shutdown

Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts. During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools…

The Importance of Keeping Your Lead Generation Pipeline Full

by: Cheryl Baldwin WSI, Director of Marketing & Communications Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As…

Just As Your Company Masters Online Advertising and Social Media Marketing…

2 Big Changes Are Looming 1)… Targeted Online Advertising Slowly Losing its Umph   What Is Targeted Online Advertising? Targeted online advertising refers to the collection of IP addresses for purposes of identifying likely customers. With targeted ads you can choose to advertise directly to those people who have shown an interest in your company’s products.  Privacy…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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