Editor’s Note: This post was originally published on July 25, 2016, and the content was then updated on December 11, 2018. This same content remains pertinent today October 14, 2019. Cheryl BaldwinWSI, Director of Marketing & Communications As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set…
Or – A better way to look at that is: How to Earn More With Your Marketing Dollars It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to…
There are a lot of reasons to set up a mobile app- One up the competition Make your website easier to operate It can speed up your website It adds confidence in your business Get you valuable information from your app users Reduce marketing costs Improve sales Reduce support needs Get customer feedback Now that…
Some important factors to consider when developing a digital marketing strategy in other parts of the world. Cultural Differences Language Buyer Personas Regional Social Media Interaction Security Requirements For Information Collection How to Avoid Being Black Listed If you want to expand your business into other countries WSI can make the online marketing process easier…
Basic Principles Imagine you are an Army General preparing your forces for a big battle. Where do you start? Do you know where all the enemy lines are? How strong are your opponents’ forces? How many ground troops? Who supports them? There are many questions that need answers before you can develop a battle plan…
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