StatisticsReview of WSI - Mountain Internet Solutions

7 Reasons Your SEO Efforts Are not Working

Everyone who has ever managed their website’s SEO knows that it’s a complicated field with many nuances, rumours and changes, which makes it hard to define what really works. Some experiment months before they realize that SEO is not bringing the results they desire. Quite often, the reason is a deviation from basic SEO truths. Everything starts with learning, so let’s cover the most common optimization mistakes.

SEO mistake #1 – Non-crawlable website

Is your website indexable? Google Webspam team manager Matt Cutts commented on his recent video that the most common SEO mistake by volume is having a website that is not crawlable. When Google cannot find your website and define the content, how can your website show up in search results? For example, Google cannot index pages done in Flash. You can create awesome design that has the wow-effect, but what’s the benefit of having a super cool website if no one knows it exists?

SEO mistake #2 – Optimizing for keywords based on wrong indicators

It’s quite amazing how lightly the keywords are chosen for SEO. It’s completely intelligible that every business associates their products/services with certain terms used in internal circles. The question is whether a regular person uses those keywords in their search queries? Use Google Keyword Planner to figure that out. This free tool shows the keyword search volume by country and language, even suggests related keywords. Find out how your customers are searching and don’t underestimate keywords with low search volume as they are easy to optimize and bring more specific traffic to your page.

Another mistake is evaluating keywords by search traffic instead of conversion rate. It’s easy to generate traffic, but it’s a completely different thing to actually make them earn you profit. The traffic you get on your site may be completely irrelevant causing your site big bounce rate. So instead of giving credit to most popular keywords find out the ones that are really valuable for your business. Google Analytics is a great tool to analyze keyword efficiency.

SEO mistake #3 – Ignoring meta data

Several SEO communities have claimed that meta data has lost its SEO value. In reality meta data is still important. If not so much for the ranking factor, the usability remains as a substantial reason to still use meta data. Page title i.e. tag appears in search result as your site title and is an important signal for Google to determine ranking. Meta description appears as a search result description. This is the place where to stand out from competitors and snap the visitors from their nose.

seo-meta

SEO mistake #4 – Main focus on link building

Focusing on link building is a mistake made by many businesses. As Matt Cutts mentioned in the video, thinking about link building alone limits your mindset. It’s true that in the end of the 90s linking was as popular as Backstreet Boys. But now the game has changed. Linking is still one of the major ranking factors for Google but the circumstances have changed – quality instead of quantity.

Google algorithm changes fight against webspam and link schemes. Dare to use link farms and see what happens. Most likely your ratings will boost for a short-term and drop significantly when Google discovers the scam. Matt recommends focusing on other things like quality content and marketing to earn links. This way natural links are generated that improve your site value for Google. Meaning that linking is an extra bonus for creating compelling and quality content, not a goal of its own.

SEO mistake #5 – Ignoring Google guidelines

Google offers free resources for webmasters to improve their SEO, including Google Webmaster Guidelines. Webmaster Guidelines and Webmaster Tools should be a bible for every SEO specialist. Not knowing the basics may cause you a lot of time and resources. Webmaster Guidelines outline exactly what Google wants you to do to achieve better rankings. Webmaster Tools provide you with important data to help you better understand what’s going on with your site and how to solve common problems.

SEO mistake #6 – Using forbidden techniques

Google Webmaster Guidelines define some SEO tactics as dishonest methods to improve your site ranking. Those methods are considered low quality and are forbidden by Google. Using the prohibited methods may cost your good reputation and get you banned from Google if discovered. Low quality tactics include:

  • Link farming
  • Keyword stuffing
  • Duplicated and/or irrelevant content
  • Cloaking
  • Hidden texts and keywords
  • Doorway pages
  • Google bowling

Trying to outsmart Google is dangerous and will end with poor results. Why waste your time and money on suspicious methods instead of focusing on quality SEO? Think further ahead than one week and invest into long-term results instead of practicing low quality SEO and facing the dangers of dishonest optimization.

SEO mistake #7 – Doing SEO without professional help and never get it done

Not that you have to outsource the SEO service – doing it all by yourself is great, even amazing if you can handle SEO next to your main job. As we know SEO changes very quickly. It was just a few months ago when Google declared that they value the analytics data as a ranking factor, after Penguin 2.0 new winds started blowing and branding is on the limelight. Following all the changes and implementing them requires both time to learn and time to manage. Be honest, do you have enough time and persistence to deal with SEO by yourself?

Tags: ,

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

OUR CORPORATE PARTNERS

partners
Call Us:
828.989.4831