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Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“, is going to show you how and why.

Think what you want about email (and insert curse word regarding the current state of your inbox) but the fact is that people are constantly checking and engaging with their email. Whether on the move with a phone, at the office with a laptop, or somewhere in between with a tablet, your email inbox is never far from reach. Really think about that for a second – when not on vacation, how long have you gone without checking at least one of your email inboxes? Chances are not long.

Still not convinced that email marketing can do the trick for your business? That’s okay, we don’t mind convincing you. that’s why we do these free webinars, to show you that we know what we’re talking about.

Whether you’re actively looking to leverage email marketing in your overall digital strategy or simply trying to get a feel for how email can help, our email marketing webinar is a can’t-miss session! Don’t delay in signing up as we’re going to provide key strategies to ensuring that your email marketing efforts are effectively giving your brand a competitive edge. Here’s what our “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar will cover:

  • The 5 must-have aspects of email marketing you can’t afford to ignore
  • Tips and tricks to creating effective drip campaigns to engage your customers
  • Best practices for nurturing your email database

Here are the details:

DATE: Thursday, October 24, 2013
TIME: 11:00AM – 12:00PM (EDT)
REGISTER: Click here to reserve your spot now

Don’t miss this opportunity to join WSI’s Director of Marketing and Communications Cheryl Baldwin for her FREE webinar! Cheryl has leveraged email marketing for everything from lead generation, to customer retention, to customer engagement for a global brand. In this session she will explore the science behind using email to boost your business’ conversions. To get full access to her tips and tricks, sign up for the “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar now!

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Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

Watch Testimonial at: https://goo.gl/4J3vPW

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