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Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“, is going to show you how and why.

Think what you want about email (and insert curse word regarding the current state of your inbox) but the fact is that people are constantly checking and engaging with their email. Whether on the move with a phone, at the office with a laptop, or somewhere in between with a tablet, your email inbox is never far from reach. Really think about that for a second – when not on vacation, how long have you gone without checking at least one of your email inboxes? Chances are not long.

Still not convinced that email marketing can do the trick for your business? That’s okay, we don’t mind convincing you. that’s why we do these free webinars, to show you that we know what we’re talking about.

Whether you’re actively looking to leverage email marketing in your overall digital strategy or simply trying to get a feel for how email can help, our email marketing webinar is a can’t-miss session! Don’t delay in signing up as we’re going to provide key strategies to ensuring that your email marketing efforts are effectively giving your brand a competitive edge. Here’s what our “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar will cover:

  • The 5 must-have aspects of email marketing you can’t afford to ignore
  • Tips and tricks to creating effective drip campaigns to engage your customers
  • Best practices for nurturing your email database

Here are the details:

DATE: Thursday, October 24, 2013
TIME: 11:00AM – 12:00PM (EDT)
REGISTER: Click here to reserve your spot now

Don’t miss this opportunity to join WSI’s Director of Marketing and Communications Cheryl Baldwin for her FREE webinar! Cheryl has leveraged email marketing for everything from lead generation, to customer retention, to customer engagement for a global brand. In this session she will explore the science behind using email to boost your business’ conversions. To get full access to her tips and tricks, sign up for the “Confessions of an Email Marketer – The Science Behind Boosting Conversions” webinar now!

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How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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