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How to Lower Your marketing Cost

Or – A better way to look at that is:

How to Earn More With Your Marketing Dollars

It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to get help.  If the flare can only go up 200 feet you might not see results, especially if no one is the low flare radius.  A flare that goes up 600 feet might cost three times more but, if the results are a profitable campaign then the higher spend would make more sense.   Your goal should be to determine the right amount to spend in every campaign you run.

Most profitable marketing dollars

What should you include in your marketing campaign?

Social Marketing, Competitive Analysis, Content Marketing, Display Adverting, Email Marketing Landing Page Optimization, Marketing Automation, Mobile Marketing and website Optimization, Pay Per Click (PPC) Advertising, Responsive Website Design, Search Engine Optimization , Video Marketing, Website Analytics, Keyword Page Ranking Tools

Where to spend you marketing budget

Where should you spend your marketing dollars? This is usually the biggest marketing stumbling block companies must deal with.   Without experience in all these areas I would suggest you see a professional online marketing company and not one that just does websites.  Above all you need to find someone with a wide background in all these areas. Someone that can give you some proof that what they suggest is the best and correct course of action.

What We Look at to Determine a Marketing Budget

  • Competitor research- We investigate your successful competitors to see what they doing and how much they are spending
  • We need to know what your revenue projections are to help determine a budget.  Without some idea of the budget there is no way we can recommend a logical marketing plan. The SBA explains how to determine your budget.
  • We need to fully understand your product and who your clients are and then do research to determine where your clients could be marketed to. 
  • Understanding your marketing strengths and weaknesses is important.  For example: do you have someone within the company that can do Social Media monitoring or someone good with shooting videos.  If someone is good at email marketing or landing page development, then we might suggest spending your marketing budget in other areas.
  • We would also work to determine what spending is necessary to be successful in that marketing segment.  There is a point at which spending too little wastes your budget and also spending too much can waste your budget.  
  • Finally, you should have a plan to continually examine your competition and their marketing techniques.  Marketing professionals can be a great deal of help because they usually have the tools to examine a competitor and know about new marketing techniques and trends.
The most profitable marketing

 Interpreted properly this information will guide you to the most profitable use of your marketing budget.

In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100

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Valerie Brown-Dufour

Valerie Brown-DufourWSI, President

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. 

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition. 

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

 The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program

About the Author

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.


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