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How to Lower Your marketing Cost

Or – A better way to look at that is:

How to Earn More With Your Marketing Dollars

It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to get help.  If the flare can only go up 200 feet you might not see results, especially if no one is the low flare radius.  A flare that goes up 600 feet might cost three times more but, if the results are a profitable campaign then the higher spend would make more sense.   Your goal should be to determine the right amount to spend in every campaign you run.

Most profitable marketing dollars

What should you include in your marketing campaign?

Social Marketing, Competitive Analysis, Content Marketing, Display Adverting, Email Marketing Landing Page Optimization, Marketing Automation, Mobile Marketing and website Optimization, Pay Per Click (PPC) Advertising, Responsive Website Design, Search Engine Optimization , Video Marketing, Website Analytics, Keyword Page Ranking Tools

Where to spend you marketing budget

Where should you spend your marketing dollars? This is usually the biggest marketing stumbling block companies must deal with.   Without experience in all these areas I would suggest you see a professional online marketing company and not one that just does websites.  Above all you need to find someone with a wide background in all these areas. Someone that can give you some proof that what they suggest is the best and correct course of action.

What We Look at to Determine a Marketing Budget

  • Competitor research- We investigate your successful competitors to see what they doing and how much they are spending
  • We need to know what your revenue projections are to help determine a budget.  Without some idea of the budget there is no way we can recommend a logical marketing plan. The SBA explains how to determine your budget.
  • We need to fully understand your product and who your clients are and then do research to determine where your clients could be marketed to. 
  • Understanding your marketing strengths and weaknesses is important.  For example: do you have someone within the company that can do Social Media monitoring or someone good with shooting videos.  If someone is good at email marketing or landing page development, then we might suggest spending your marketing budget in other areas.
  • We would also work to determine what spending is necessary to be successful in that marketing segment.  There is a point at which spending too little wastes your budget and also spending too much can waste your budget.  
  • Finally, you should have a plan to continually examine your competition and their marketing techniques.  Marketing professionals can be a great deal of help because they usually have the tools to examine a competitor and know about new marketing techniques and trends.
The most profitable marketing

 Interpreted properly this information will guide you to the most profitable use of your marketing budget.

Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

Watch Testimonial at: https://goo.gl/4J3vPW

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