StatisticsReview of WSI - Mountain Internet Solutions

9 Reasons Your Website May Need an Upgrade

1) Appearance
We all know first impressions are the most important ones.  A clumsy looking and functioning website can damage your image and your competitor’s website is just one click away.
Ask yourself two questions:
1) Does my website give prospective clients a feeling of confidence in what I do?
2)Does my website do a better job of conveying a feeling of confidence than my competitors websites do?

If your answer to either of these questions is no, then you need to update your website.

2) Responsive/Mobile Friendly
Is your website easy to read and navigate from any device?  Mobile traffic now accounts for over 60% of website traffic.  If 6 out of ten visitors to your website arrive on your website and see a poorly designed site that is difficult to use, you will have damaged your reputation from the start. 

In addition, when making your website easier to use on small devices you will also improve your page ranking in search results. Since search engines prefer not to show results that are difficult to view websites that are not mobile friendly are down rated while those that are mobile friendly get upgraded to a higher ranking in search results.

If your website is not mobile friendly an upgrade is overdue.

3) User Friendly
If a website is difficult to navigate to what the user is looking for the user will become frustrated.  Frustration can lead to loss of confidence that your company has what they are interested in. Loss of interest can lead your prospects to your competitor’s website which is only a click away.    Every step in the navigation process should be easy to follow and get visitors to what they are searching for.  There are many menu options available and it is important to choose the right one for your business.

4) Search Engine Optimization (SEO)
SEO is what makes your website show up in search results.  Some website platforms offer little assistance with optimization making it difficult for small companies to self-manage SEO.  Some platforms offer SEO features making the process much easier to manage SEO.    It is important to know what you are doing and to always follow SEO best practices, so your website doesn’t end up being blacklisted.  
If you have a professional optimize your website most websites can be optimized without an upgrade.  

5) Security
Security is a big concern these days.  If you own an online store security is a prime concern but, even for non-e-commerce websites security issues can cause your website damage or slow it to a crawl due to spamming attacks.  If your website does not have a Secure Sockets Layer or SSL, your website will be tagged as Not Secure in browsers.   This notice in the browser can look bad to visitors to your website and an insecure website will tend to show lower in search results because search engines prefer to show safe results to their users.  Typically, an SSL License can be added to a website without an upgrade.  However, if there are problems that break with security protocol those issues must be addressed before an SSL can be approved. In some cases, a website upgrade is the logical solution.

6) Missing Functionality  
Quality websites these days come with a wide variety of functions and integrations.   Many of those features are not provided in the initial website platform and are only available at additional cost.  Large Powerful platforms are better able to offer more features at a lower cost. If the platform is a closed source platform you are dependent on that service to add features to the website. If you choose an open source web platform you can have custom features or third party features added to the website. This flexibility becomes more important if you have an e-commerce website because there are so many unique needs in the check-out process.

Website functions

Be aware that many low-cost website platforms are low cost for a reason.  They offer fewer features and may be missing functions and integrations that your business may need in the future.

If you are planning to upgrade your website and need special features not in most core products, it would be beneficial to seek out a professional for help.  A professional that works with the most popular website platforms.  They can help guide you in making a good website platform selection.

7) Difficult to Manage Website
If you are looking for an easier to manage website, one that someone with little technical skill can manage there are some website platforms that offer easy to manage content editing, image gallery editing and some with meta data editing.  Some of these websites do a fair job of directing your optimization efforts but they still require time, effort and some SEO knowledge to manage properly. 

There is no doubt that some companies benefit greatly from having tools that make optimization easier for their business to self-manage their SEO plan, but there is also truth in the words of Steve Jobs…

“It doesn’t make sense to hire smart people and then tell them what to do, we hire smart people so they can tell us what to do.”

Stick to what you know best and let experts do the rest. 

8) E-commerce
If you need to upgrade an e-commerce website it would be best to find a professional for advice.  Getting the right mix of functionality and features can benefit your company for years to come.  The wrong platform can be ineffective and costly to manage and it could also mean changing platforms which can be costly.

Some e-commerce features: virtual product sales, products for lease, special discount offers, optional items, suggested accessories, different finishes, different sizes, quantity discounts, various shipping methods, require items display in a certain way, user reports, abandoned shopping carts report, integration with accounting or CRM tools, Live Chat, ticketing systems, built in CRM, open source code,  etc. 

9) One final note
Be aware that many website platforms draw you in with their low initial price.  Generally, those companies make their money later as your company grows, and you are required to pay more for additional resources, features or maintenance.  When starting a business it might seem like a small issue and worth the cost savings, but in the long term the cost to your company later could be significantly greater that you expect both in the cost to upgrade or change platforms and the lack of functionality that could cost you in lost revenue.

The best way to choose the best website platform is to hire a professional that can carefully consider your business current and future needs and then compare the many platforms to determine the best option.[TB1] 


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How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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