Google Universal Analytics will be going away on July 1 2023 and Google Analytics 4 is replacing it. While the new version is more innovative and offers automation, the downside is that your historical data will be of little use when it comes to comparing statistics and looking at trends. Googles claims are that the…
Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts. During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools…
by: Cheryl Baldwin WSI, Director of Marketing & Communications Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As…
2 Big Changes Are Looming 1)… Targeted Online Advertising Slowly Losing its Umph What Is Targeted Online Advertising? Targeted online advertising refers to the collection of IP addresses for purposes of identifying likely customers. With targeted ads you can choose to advertise directly to those people who have shown an interest in your company’s products. Privacy…
Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate…
