Be Where Your Customers Are

These days, you can do anything on the move. You can bank, trade stocks, order food, watch sports and movies, and of course, communicate in a variety of ways, all from a small smartphone.

But the term ‘mobile’ is about more than just smartphones. People move around a lot, we always have. We walk, ride bikes, drive cars, take public transit, travel on airplanes and even spaceships. And now that we live in a world of perpetual connectivity, we also want to remain plugged in.

Mobile Apps

The mobile app has become one of the top selling tools in recent times.  The unpresidented increase in data phone usage in recent years has lead to a high demand for mobile friendly websites and applications that make use of a phone easy and clear.  Businesses with a solid mobile friendly website and/or app, benefit from increased sales.

Constant Movement

Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.

A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.

Before the end of April 2015 Google plans to up the anti on mobile website marketing.  The change is likely to make it difficult for websites that are not up to Mobile standards, to appear in the top results for mobile devices and that lower traffic volume will impact your page ranking for Desktop devices.

How to Go Mobile Friendly:iPhone Video

  • Build a mobile dedicated website and redirect mobile users to the mobile friendly version of the site when a phone or mobile device is used.
  • Use a Responsive design for your website which allows the site to flex in size and move Panes that are side by side into a vertical order.  This is a good option if you would like to reduce the labor required to update the site because you only have to manage the information once.

Note that there are advantages and disadvantages to both and there are some other options depending on the current design of your website so talk to one our Internet Consultants before you make a change you might regret later.

The most important thing is to remember that your website is your best sales person.  It works 24-7 to bring you quality leads.  The early investment you make in going mobile will pay you back over and over again as your competitors who do not go mobile will continue to loose page ranking to you.  The converse is true as well….Do not go mobile and you will loose page ranking to your competitors.

Call us for a consultation today!

OUR CORPORATE PARTNERS

partners
Call Us:
828.989.4831