Be Where Your Customers Are
These days, you can do anything on the move. You can bank, trade stocks, order food, watch sports and movies, and of course, communicate in a variety of ways, all from a small smartphone.
But the term ‘mobile’ is about more than just smartphones. People move around a lot, we always have. We walk, ride bikes, drive cars, take public transit, travel on airplanes and even spaceships. And now that we live in a world of perpetual connectivity, we also want to remain plugged in.
The mobile app has become one of the top selling tools in recent times. The unpresidented increase in data phone usage in recent years has lead to a high demand for mobile friendly websites and applications that make use of a phone easy and clear. Businesses with a solid mobile friendly website and/or app, benefit from increased sales.
Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.
A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.