How to Market a Business After a Two Month Shutdown
Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts.
- During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools so that when we get out of this shutdown they will be first to recover. It is possible some of your competitors might be a lot more competitive after this shutdown.
- For business categories that have been closed, the competition online for their products could be very low. If you advertise or work your SEO it is possible you could benefit from the lack of competition. Done properly your efforts could lead to your website leading your competitors as the economy recovers.
- Some businesses actually saw an increase in sales due to the nature of their business and this has lead to greater competition online because businesses are trying to capture more of that business.
- If you are in the fortunate position of having more business and your competitors have not increased their marketing budgets, then you could increase your marketing in order to get as much business as possible during this time. If you cage get to the top of search results you will not only do better now but potentially your business could do better in search results for several years.