Just As Your Company Masters Online Advertising and Social Media Marketing…
2 Big Changes Are Looming
1)… Targeted Online Advertising Slowly Losing its Umph
What Is Targeted Online Advertising?
Targeted online advertising refers to the collection of IP addresses for purposes of identifying likely customers. With targeted ads you can choose to advertise directly to those people who have shown an interest in your company’s products.
In response to the growing privacy concerns of consumers, there has been an increase in the use of VPN’s (virtual private networks). VPN’s hide your identity from search engines and websites making it impossible for them to track your online behavior. VPN’s also make it difficult for companies to know what region their website traffic is coming from. As more people use VPN’s it will be become more difficult for companies to target their potential customers which will eventually lead to a lower ROI (Return On Investment).
What To Do?
The savvy business owner will continually monitor their ROI so they know when to move their ad dollars to something more effective. Presently, tracking ads continues to be beneficial for most companies. Careful monitoring of your conversion rates and ROI can keep your businesses marketing spending as beneficial as possible.
2)… Excelleration of Social Media Diversity
The Big Tech Social Media Platforms are in a Growth Decline?
As more and more companies develop social media platforms, social media giants like Facebook and Twitter are starting to see their growth rate decline and common sense would suggest that trend will accelerate.
The Causes For Big Tech Social Media Growth Decline?
There are many factors that contribute to the accelerating decline of big tech social media company growth. COVID 19 has given people time to explore other platforms, teens may choose to be different, fear of big techs censorship and a search for platforms that protect freedom of speech has become important to some and some seek platforms that block abhorrent speech. No single social media platform satisfies the requirements of social media users making it possible for many social media start-ups to find a niche market enabling them to draw users away from the big tech companies.
It is important to remember that Facebook was launched in 2004 and in just 16 years it grew into the goliath in social media it is today. Change happens very quickly online and large companies like Facebook could collapse just as quickly as they grew. Therefore, is important for businesses to diversify their marketing, use several differnet channels to market their company, and not depend on just one source for their entire business revenue stream.
What to Do?
When choosing a marking plan on social media it is important to do research which will improve your ROI. The dilemma businesses face it that research is not as conclusive when you choose new social media platforms. For that reason new social media platfrom investments should be considered as research and development for your marketing plan. This research is very important for your company’s future.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signalsDavid Ogilvy A smart social marketing plan might be to use one or more of the top social media platforms that has proven to be profitable and at the same time test 2 or more upcoming platforms. If you search for new social media platforms, research those platforms, then test them, you will see some successes and some failures. The key is to keep looking for opportunities because some of those opportunities could turn to gold while other profitable platforms could lose their luster.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals David Ogilvy
A smart social marketing plan might be to use one or more of the top social media platforms that has proven to be profitable and at the same time test 2 or more upcoming platforms. If you search for new social media platforms, research those platforms, then test them, you will see some successes and some failures. The key is to keep looking for opportunities because some of those opportunities could turn to gold while other profitable platforms could lose their luster.
Tags: Social Media changes