Since the beginning of advertising it has always been about the product. Promote the product, promote the product, promote the product. Today, with the tremendous volume of ads being forced on shoppers using every trick possible to get the attention on products it is not surprising that savvy shoppers of today blow off anything that…
AUGUST 9, 2019 | 4 MINUTES TO READ Cheryl BaldwinWSI Director of Marketing & Communications Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand. LinkedIn has become a vital social media tool for brands and businesses. Your customers…
1) Appearance We all know first impressions are the most important ones. A clumsy looking and poorly functioning website can damage your companies image and send visitors to your competitors. Ask yourself these questions: Does my website give prospective clients a feeling of confidence in what I do? Does my website do a better job…
The problem is that without some solid marketing information it’s like throwing darts from 30 feet away.
JUNE 25, 2019 | 4 MINUTES TO READ Cecilia DecimaWSI, Senior Business Analyst Summary: The rise in usage of ad blockers means that digital marketers and their clients have to address users’ concerns when it comes to tracking and ads. With digital natives growing older and having more control over their digital experience, we’re seeing a strong…
