In case you missed our webinar “A strategic Approach to Connecting & Engaging with Your Customers Online” we have attached the power point here. There has been no more important time in history to improve your companies online visibilty and engagement than today. Download Presentation
Website Management If you need help with your website we have experts that can help with- Day to Day Website Management Upgrades/Updates Optimization E-commerce (Set-up and/or Management) Trouble Shooting Layout Design Mobile Design Custom features People you can trust Why spend days or weeks trying to fix something on your website when WSI is just…
JANUARY 28, 2020 | 5 MINUTES TO READ Cheryl BaldwinWSI, Director of Marketing & Communications Summary: From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant – albeit competing – URL down to the next page. Users may appreciate the update; marketers, not as much. Mere weeks…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.