Author Archive
Can AI Help Your Business, Or Will It Kill It?
Artificial Intelligence (AI) is evolving at neck-brake speeds and much like the internet of the 80’s we all look back and wish we had embraced it sooner. Businesses that started their online journey earlier were rewarded with greater sales and those that waited saw a decline in business. This time it is different. Yes, there…
Google Universal Analytics is Going Away- Now What?
Google Universal Analytics will be going away on July 1 2023 and Google Analytics 4 is replacing it. While the new version is more innovative and offers automation, the downside is that your historical data will be of little use when it comes to comparing statistics and looking at trends. Googles claims are that the…
How to Market a Business After a Two Month Shutdown
Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts. During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools…
The Importance of Keeping Your Lead Generation Pipeline Full
by: Cheryl Baldwin WSI, Director of Marketing & Communications Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As…
