StatisticsReview of WSI - Mountain Internet Solutions

Google Universal Analytics is Going Away- Now What?

Google Universal Analytics will be going away on July 1 2023 and Google Analytics 4 is replacing it. While the new version is more innovative and offers automation, the downside is that your historical data will be of little use when it comes to comparing statistics and looking at trends.

Googles claims are that the new interface will provide automated insights about the customer journey and improve marketing ROI.

What To Do?

First it might be a good idea to export all of your data for future reference. Google plans to remove all Universal Analytics data 6 months following the update. That would be around December 2023. Google also recommends moving to the new platform as soon as possible. You can find the steps for the change at the following address, or contact us for help.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.


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