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July2019

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Archive for July, 2019

Reasons Your Website May Need an Upgrade

Written by Tim Bennett on . Posted in Blog, Mobile, Online Advertising, Search, Uncategorized, Website platforms

1) Appearance We all know first impressions are the most important ones.  A clumsy looking and poorly functioning website can damage your companies image and send visitors to your competitors. Ask yourself these questions: Does my website give prospective clients a feeling of confidence in what I do? Does my website do a better job…

The Rise of Ad Block Technology in Digital Natives – And What Advertisers Need to Know

Written by Tim Bennett on . Posted in Online Advertising, Uncategorized

JUNE 25, 2019 | 4 MINUTES TO READ Cecilia DecimaWSI, Senior Business Analyst Summary: The rise in usage of ad blockers means that digital marketers and their clients have to address users’ concerns when it comes to tracking and ads. With digital natives growing older and having more control over their digital experience, we’re seeing a strong…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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