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The Rise of Ad Block Technology in Digital Natives – And What Advertisers Need to Know

Written by Tim Bennett on . Posted in Online Advertising, Uncategorized

JUNE 25, 2019 | 4 MINUTES TO READ Cecilia DecimaWSI, Senior Business Analyst Summary: The rise in usage of ad blockers means that digital marketers and their clients have to address users’ concerns when it comes to tracking and ads. With digital natives growing older and having more control over their digital experience, we’re seeing a strong…

Saleforce Consulting, Management and Custom Integrations

Written by Tim Bennett on . Posted in Blog, Get in touch with experts, Uncategorized

WSI does Salesforce consulting for one of the most popular CRM (customer relationship management) software made today. With Salesforce you can have more control over your company managing costs better and becoming more efficient. With quality customer information you can close more leads and engage better with each customer reducing customer churn. Every company is…

Outsourcing Internet Marketing

Written by Tim Bennett on . Posted in Get in touch with experts, How to Compete Online, Search, Site, Social, Uncategorized, Website platforms

Have you given any thought to outsourcing your Internet Marketing? Ten to fifteen years ago Internet Marketing meant having a website. At that time it was possible to hire someone part-time or full time to manage a website and larger companies with hundreds or thousands of products might have a small team of people working…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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