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Can AI Help Your Business, Or Will It Kill It?

Written by Tim Bennett on . Posted in AI, Blog, Uncategorized

Artificial Intelligence (AI) is evolving at neck-brake speeds and much like the internet of the 80’s we all look back and wish we had embraced it sooner. Businesses that started their online journey earlier were rewarded with greater sales and those that waited saw a decline in business. This time it is different. Yes, there…

The AI Revolution: A Strategic Guide for The Modern Businesses

Written by popadmin on . Posted in Blog, Uncategorized

Robert MitchellWSI, Chief Artificial Intelligence Officer In the rapidly evolving landscape of digital technology, artificial intelligence (AI) is a beacon of transformative change, especially with the advent of specialized language models. This article explores the profound impact of AI on technology and business, offering insights tailored to the needs and challenges of modern business leaders…

Google Universal Analytics is Going Away- Now What?

Written by Tim Bennett on . Posted in Uncategorized

Google Universal Analytics will be going away on July 1 2023 and Google Analytics 4 is replacing it. While the new version is more innovative and offers automation, the downside is that your historical data will be of little use when it comes to comparing statistics and looking at trends. Googles claims are that the…

How to Market a Business After a Two Month Shutdown

Written by Tim Bennett on . Posted in Blog, COVID and Your Company, How to Compete Online, Uncategorized

Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts. During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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