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5 Cybersecurity Threats Your Business Can’t Afford to Ignore – It is now common for people to have their computers hacked and have their lives turned upside down.    Most of us have thousands of hours of labor in our computers and hundreds if not thousands of images.  Not to mention the possibility that a…

In-House, a Marketing Agency or Both??

In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners who admit to feeling perplexed by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” And I get it. Whether you’re a part of a 2-person start-up or manage a growing organization with 50+…

30 Lead Generating Tips

If you would like to keep updated then please join our monthly newsletter group at: Sign Up Now For Email Newsletters you can trust. Below you can download our FREE 30 Lead Generation Tips white papers. 30LeadGenerationTips    

Who will win? You or your competition?

Competition Research Business Start Up If you looking to start a business I would suggest you include some Competition Research first because you will need to know what kind of spending is required to make your business a success.  Thousands of businesses fail every year because they fail to set aside the budget needed to…

Understanding Digital Marketing and Plotting a Coarse for Your Business

Understanding Digital Marketing and Plotting a Course for Your Business Understanding the complexities of Digital Marketing As you can see from the infographic above, there are eight tiers to Digital Marketing. Website Adaptive SEO (Search Engine Optimization) Content Marketing Marketing Automation AI & CRM Analytics Social Marketing Mobile Marketing Choosing the best Digital Marketing plan…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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