StatisticsReview of WSI - Mountain Internet Solutions

Who will win? You or your competition?

Competition Research

Business Start Up

If you looking to start a business I would suggest you include some Competition Research first because you will need to know what kind of spending is required to make your business a success.  Thousands of businesses fail every year because they fail to set aside the budget needed to market their business properly.  A similar number fail due to spending their marketing budgets in areas that have no return on their investments.

Current Business

It has always surprised me how few businesses research their competition for advice.  Yes you can get advice from your competitors.  If you watch what your successful competitors are doing and what those that are failing are doing you can gain some insight into what works and what does not work.  This process can save you the cost of marketing your business in the wrong way.

Question: Are there times when something is working for a company but cannot work for another?  Perhaps.  What I mean to say is that sometimes the timing of starting up a marketing campaign may have been just right and that company may have been able to dominate that marketing segment.  It is also possible that a company may have made an investment over years to build up that marketing segment making it more difficult for new comers to succeed in the same marketing segment.  All companies that work hard to get the most benefit out of a digital marketing segment will be more difficult to overcome or to compete with than one that is lazy with their marketing efforts.

So look ahead at the competitors you want to compete with for their business, and look behind you to see if there are competitors coming up from behind you trying to take your business.  Your efforts need to propel you better than the competitions efforts.  If you are a leader in your industry and you own a marketing segment, then you are a target.  In this position you may need to become more proactive in looking for a better way to market your business because those smaller businesses are looking for a way around the marketing plan you have developed or they are chiseling their way up to meet you, taking revenue as they go.

If you spend more on the investigation of your competitors you will be rewarded in the end with greater profits and lower marketing costs.

Competitive Research

Comptitive Research Can Save Your Business Money While Growing Your Business



Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

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