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Google’s Deduplication Spoils SERP Double-Dipping

Written by Tim Bennett on . Posted in Blog

JANUARY 28, 2020 | 5 MINUTES TO READ Cheryl BaldwinWSI, Director of Marketing & Communications Summary: From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant – albeit competing – URL down to the next page. Users may appreciate the update; marketers, not as much.   Mere weeks…

Let’s Simplify Some Commonly Confused SEO Concepts for You

Written by Tim Bennett on . Posted in Blog, Uncategorized

Summary: Confusing search engine optimization terms should not deter you from leveraging this powerful tool. We bring you a mini-glossary of some key SEO terms. Editor’s Note: This post was originally published on October 25, 2017, and was updated on April 4, 2019. Confused by SEO concepts? Wondering how to sift through all the jargon to find…

Why Use Hashtags?

Written by Tim Bennett on . Posted in Social

As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that people can find…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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