StatisticsReview of WSI - Mountain Internet Solutions

Why do so many new business fail?

The SBA states that 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.
There are a lot of reasons for this high failure rate and most relate to the owners not collecting enough information to make informed decisions.

Discovery Process

Data collection is a process that should start before you decide to open a business and run through the life of the business. If you don’t have the proper information you could miss the target with your products, clients and marketing.

What information should you be collecting? *

  • You need to know how your product meets your customers needs and how it is better than your competitors products.
  • You need to know who your clients are and where/how you can find them
  • You need to know how your competitors are marketing their products and what other marketing vehicles could provide winning results.

WSI can help you research

WSI specializes in Internet Marketing and we are able to see what competitors are doing to market their businesses. This insight is used to make better decisions on where marketing could be profitable and when it could be a waste of valuable marketing dollars.
We can also research the number of likely shoppers vs. the number of competitors targeting them. When you know the likelihood of success when using a particular marketing method you can make better decisions with your marketing dollars and improve your ROI.

Investing in this type of research can be the difference between a company succeeding and failing.

If you are Interested in having WSI gather information to help with your companies marketing, give us a call.

* This is a simplified look at the kind of information you will need to run a successful business.

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.


Call Us: