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Voice Optimization

Why optimize for voice search? We all speak things differently than we write them, and search engines look at voice search differently than a text search. Long tailed keywords are more important than ever with voice search and search results for voice tends to single out one answer. That makes is vital you show up as number one. Your location is also a part of voice search. If you ask for a restaurant the search results will first look locally.

Google estimated last year that 1/5th of search is now initiated by voice. Voice search tends to be different from written search and Google looks at both differently. A greater proportion of young adults use voice however all age groups are showing more comfort with using voice search and the numbers are growing. This trend it expected to continue as voice search becomes faster and more accurate than text search.

So optimization for voice search has become a new and important part of SEO work. And if you are trying to out-do a competitor this could be a niche you should take advantage of before they do.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.


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