Understanding Digital Marketing and Plotting a Coarse for Your Business
Understanding Digital Marketing and Plotting a Course for Your Business
Understanding the complexities of Digital Marketing
As you can see from the infographic above, there are eight tiers to Digital Marketing.
- Adaptive SEO (Search Engine Optimization)
- Content Marketing
- Marketing Automation AI & CRM
- Social Marketing
- Mobile Marketing
Choosing the best Digital Marketing plan for your business and budget is the key to success.
Choosing the Right Size Pond
Success is not all about the numbers. It is also about the quality of the numbers.
It is also important to understand how much must be invested in a marketing process to be successful. To little investment might have little or no benefit at all. To much effort in one area could be overkill and waist valuable marketing dollars. For that reason a smaller marketing budget would be managed much differently than a larger marketing budget. Marketing to the right audience is more important than just reaching large numbers.
At WSI we have the experience of working with thousands of businesses over the past 20 years. When we work up a Marketing plan we will examine the competition to see what they are doing and how well it is working. Some of your competition may have invested a lot of time and money figuring out what works and we can learn from that, saving you from the same mistakes they may have made.
We also look at new and innovative online marketing opportunities. The Google algorithm changes over time and new marketing products will be developed. At WSI we keep up with the changes so we can suggest new effective ways to reach your client base.
One thing is for certain, if you want your business to be successful you need a good marketing plan and a good group of people to manage that plan.
Tags: digital marketing, Global internet marketing, How to choose Marketing plan, Marketing opportunities, Website marketing