Understanding Digital Marketing and Plotting a Course for Your Business
Understanding the complexities of Digital Marketing
As you can see from the infographic above, there are eight tiers to Digital Marketing.
Adaptive SEO (Search Engine Optimization)
Marketing Automation AI & CRM
Choosing the best Digital Marketing plan for your business and budget is the key to success.
Choosing the Right Size Pond
Success is not all about the numbers. It is also about the quality of the numbers.
It is also important to understand how much must be invested in a marketing process to be successful. To little investment might have little or no benefit at all. To much effort in one area could be overkill and waist valuable marketing dollars. For that reason a smaller marketing budget would be managed much differently than a larger marketing budget. Marketing to the right audience is more important than just reaching large numbers.
At WSI we have the experience of working with thousands of businesses over the past 20 years. When we work up a Marketing plan we will examine the competition to see what they are doing and how well it is working. Some of your competition may have invested a lot of time and money figuring out what works and we can learn from that, saving you from the same mistakes they may have made.
We also look at new and innovative online marketing opportunities. The Google algorithm changes over time and new marketing products will be developed. At WSI we keep up with the changes so we can suggest new effective ways to reach your client base.
One thing is for certain, if you want your business to be successful you need a good marketing plan and a good group of people to manage that plan.
SEPTEMBER 19, 2019 | 2 MINUTES TO READ In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100
Valerie Brown-DufourWSI, President
Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition.
WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition.
Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.
WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.
The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards.
WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program makechildpovertyhistory.org.
About the Author
As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.