StatisticsReview of WSI - Mountain Internet Solutions

Understanding Digital Marketing and Plotting a Coarse for Your Business

Understanding Digital Marketing and Plotting a Course for Your Business

Marketing your business

Digital Marketing

Understanding the complexities of Digital Marketing

As you can see from the infographic above, there are eight tiers to Digital Marketing.
  • Website
  • Adaptive SEO (Search Engine Optimization)
  • Content Marketing
  • Marketing Automation AI & CRM
  • Analytics
  • Social Marketing
  • Mobile Marketing
Choosing the best Digital Marketing plan for your business and budget is the key to success.

Choosing the Right Size Pond

You might be surprised where you can find success.

Success is not all about the numbers. It is also about the quality of the numbers.

It is also important to understand how much must be invested in a marketing process to be successful. To little investment might have little or no benefit at all. To much effort in one area could be overkill and waist valuable marketing dollars. For that reason a smaller marketing budget would be managed much differently than a larger marketing budget. Marketing to the right audience is more important than just reaching large numbers.

About WSI

At WSI we have the experience of working with thousands of businesses over the past 20 years. When we work up a Marketing plan we will examine the competition to see what they are doing and how well it is working.  Some of your competition may have invested a lot of time and money figuring out what works and we can learn from that, saving you from the same mistakes they may have made.
We also look at new and innovative online marketing opportunities. The Google algorithm changes over time and new marketing products will be developed.  At WSI we keep up with the changes so we can suggest new effective ways to reach your client base.
One thing is for certain, if you want your business to be successful you need a good marketing plan and a good group of people to manage that plan.

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Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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