StatisticsReview of WSI - Mountain Internet Solutions

Meet Our Fearless Leaders

These are the masterminds of the WSI brand. They define our company culture and lead by example.

Mark Dobson, Co-Founder and CEO

Mark DobsonMark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and the understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years in his previous role as VP of Franchise Development.

In November 2013, Mark became the new CEO of the WSI group of companies. With Mark’s extensive business experience and knowledge of the WSI system he has seamlessly stepped into the
role of over seeing the the day-to-day management operations of the business.

Valerie Brown-Dufour, Executive VP of Global Operations

valerie-brown-dufourAs Executive Vice President of Global Operations, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems and support they need to remain top amongst their competitors.

Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a Master degree from the University of Toronto.

Shaunak Dave, VP Information Technology

shaunak-daveShaunak began serving as WSI's Vice President of Information Technology in April, 2011. Previous to this, he was the Director of Information Technology having joined the company in June of 2009.

Shaunak has over 16 years of experience in the areas of telecommunications, information technology, cloud computing, enterprise applications and education. Shaunak specializes in the areas of strategic initiatives, automation and optimization of IT environments both from an infrastructure and enterprise applications perspective.

Justin Jones, VP of Professional Services

justin-jonesJustin is a disruptive innovator at heart, having successfully built and led multiple business units within global corporations; he is at his happiest and most effective when re-imagining businesses and the digital services they deliver.

With over 15 years in the Internet industry and degrees in both Psychology and Marketing, Justin brings an exciting combination of innovation, experience and leadership to WSI Professional Services.

Professional Services is a new division within WSI specifically established to support the unique digital marketing needs of multinational corporations. With offices in over 80 countries, a lean infrastructure, and the best of breed technologies, WSI Professional Services is strategically structured to help multinationals dominate markets through high-impact, innovative digital marketing and technology services.

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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828.989.4831