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WSI’s Community Involvement

At WSI, we strive to be actively involved in cities all around the world. Our global presence gives us ability to maintain our social responsibility across the numerous communities that need our help. The tenets of WSI’s community involvement revolve around the words of Mother Teresa: “It’s not how much we give, but how much love we out into giving.”

Make Child Poverty History

One of the primary ways WSI provides support to people in need is through our Make Child Poverty History program (MCPH). The MCPH organization is an ongoing global program that mobilizes resources and brings together individuals and organizations in an effort to eradicate child poverty. The initiative began when WSI board members decided it was time to take more active steps to end child poverty on a global scale. To find out more or get involved yourself, please visit the MCPH website or watch the video below.

2013 Race Across America

The focus of WSI’s 2013 community involvement effort is the 2013 Race Across America, which aims to raise proceeds for the Children’s Neuroblastoma Cancer Foundation.

WSI, MCPH and ReachLocal are geared to support Kathy Roche-Wallace, a member of the WSI cycling team, who also happens to be a 2011 RAAM record-holder in the Solo Woman’s 50+ division. This year, Kathy is aiming to beat her personal record and complete the race in less than 12 days.

kathy-team-2013

Kathy’s race will be dedicated to raising funds and boosting awareness of the Children’s Neuroblastoma Cancer Foundation (CNCF). The 3,000 mile race begins on June 11 and the contributions collected will work to support Kathy and her Race Across America, and then distributed 50/50 between CNCF and MCPH. With the worldwide exposure generated by the event, we can all help to bring awareness to both of these causes. Together we’ll be helping improve the quality of life for children across the globe.

How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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