Citizens Federal Savings & Loan

Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region.

WSI Goals

Design Citizens Federal Savings & Loan’s social media (Facebook) campaign to maximize benefits keeping in mind factors like risk assessment, policy creation, internal procedures and all other issues that impact the banking and financial services.

Target Audience

Current and potential clients.

Services Provided By WSI

  • Designed social media strategy for the company with specific focus on building its Facebook page without violating regulation and compliance issues
  • Tailored the Facebook page to maximize interaction and visibility by including essential social media features like customized cover photo
  • Incorporated special “tab” on the Facebook page to promote a promotional contest designed especially for the company’s customer appreciation celebration
  • Provided extensive support during the initial stages of the social media campaign in reviewing results and providing advice on enhancing strategy and posting efforts

The Results

  • Phenomenal fan growth of the Citizens Federal Savings & Loan Facebook fan page
  • Enhanced brand visibility due to Facebook posts going viral
  • Exposure of company’s products and services not restricted to the local population



Back in 2015 Google upped the anti on mobile website marketing.  The change made it difficult for websites that are not up to Mobile standards, to appear in the top results for mobile devices and that lower traffic volume will impact your page ranking for Desktop devices.  Although this was several years ago many businesses continue to use websites that do not function on mobile devices.

It is important to note that by the end of 2017 over 50% of all search done was from a cell phone.  And for some business segments you could find more than 70% of your visits coming from mobile devices.  For those businesses it would make more sense to design a mobile website that is desktop friendly.

How to Go Mobile Friendly:iPhone Video

  • Build a mobile dedicated website and redirect mobile users to the mobile friendly version of the site when a phone or mobile device is used.
  • Use a Responsive design for your website which allows the site to flex in size and move Panes that are side by side into a vertical order.  This is a good option if you would like to reduce the labor required to update the site because you only have to manage the information once.

Note that there are advantages and disadvantages to both and there are some other options depending on the current design of your website so talk to one our Internet Consultants before you make a change you might regret later.

The most important thing is to remember that your website is your best sales person.  It works 24-7 to bring you quality leads.  The early investment you make in going mobile will pay you back over and over again as your competitors who do not go mobile will continue to loose page ranking to you.  The converse is true as well….Do not go mobile and you will loose page ranking to your competitors.

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