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The Digital Landscape: Framework and Strategy

Business owners and entrepreneurs in general are starting to recognize the importance and value of incorporating digital marketing into their overall marketing strategy. In our experience though, one of the most common mistakes we see happen is that in a rush to get online, many companies fail to develop a proper strategy for the move into the digital space. Going digital for the sake of having a website and using social media is not the answer. And if done wrong can be more damaging to your brand than beneficial. The real key to generating a great return on investment (ROI) with digital marketing is using your business goals to develop a dedicated strategy.

In just 10 pages you’ll find out:

  • Who is part of the Digital Royal Family
  • The six steps of an effective digital marketing framework
  • The benefits of having a proven process
  • The importance of discovering your marketing objectives and goals
  • How to select the right digital marketing tactics for your goals

If any of the above is resonating with you, just complete our short form below to download our Digital Landscape: Framework and Strategy whitepaper.

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Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

Watch Testimonial at: https://goo.gl/4J3vPW

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