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You’re Going To Want To Read Our Book

We wrote a book that you’re definitely going to want to read. Seriously, it gives businesses everything they need to know about digital marketing. No, really, it’s called Digital Minds: A strategic approach to connecting and engaging with your customers online.  Each chapter covers a different digital marketing tactic and is written by an expert (or ninja, or wizard) on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing.

Buy It Now!

Digital Minds: Walmart

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WSI Book Chapters

  • Introduction: The Changing Role of the Customer
  • Chapter 1: Analyzing your Market, your Products or Services, and Your Competition
  • Chapter 2: Defining Your Ideal Customer
  • Chapter 3: Planning Your Digital Strategy
  • Chapter 4: Generating Demand for Your Products or Services
  • Chapter 5: Implementing Inbound Marketing Best Practices
  • Chapter 6: Converting Your Website Visitors Into Leads
  • Chapter 7: Shortening the Sales Cycle with Conversational Marketing
  • Chapter 8: Keeping the Conversation Going with Video Marketing
  • Chapter 9: Rethinking the Role of SEO and Social Media in Your Search Strategy
  • Chapter 10: Managing and Nurturing Your Database
  • Chapter 11: Establishing a Customer Loyalty Strategy
  • Chapter 12: Tracking Insights that Matter
Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.


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