StatisticsReview of WSI - Mountain Internet Solutions

WHY IS MOBILE MARKETING SO IMPORTANT?

Because it’s too big to ignore.

I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these places or situations:

MobileMarketingThe workplace – do we ever call anybody ‘at the office’ anymore? Not often, as our phones are always with us, even at meetings or during lunch. Many people also use their smartphones after work to keep up with the never-ending flow of emails. Meanwhile, tablets are gaining prominence in offices as they’re often used in the field to take notes and record video or for sales and presentations.

A coffee shop – the next time you’re in a coffee shop, count the number of devices you see in the store. Chances are there will be a few people fiddling with their phones in line, some others sitting alone having a coffee and reading the news or playing a game on their tablets, and the rest will be sitting in pairs or groups talking (but phones will still be in hand or somewhere close, maybe on the table). No crystal ball here – just reality.

Shopping – whether it’s checking their list at the grocery store, comparing product reviews and prices, or texting without watching where they’re walking, people are using their phones while they’re on the move.

A family function – check it out over the holiday season when you visit family. You’ll see both kids and adults reading and playing games on tablets and everybody will be checking their phones in between lulls in conversation. The lucky ones will get phones, tablets or other devices as gifts.

So, what all these hypothetical anecdotes have to do with mobile marketing and your business? Put simply, there are a lot of people living in the mobile arena, which means that’s where marketing needs to go. Look at the dawn of TV and the computer; new, poplar mediums attract scores of people, and the best marketing follows the people.

Here are a few reasons why putting your company into the mobile marketing game is so important:

Perception

According to the Pew Internet & Life Project, as of 2013, 56% of adult Americans have a smartphone and 35% have tablets. These numbers are rapidly rising year over year, especially among the younger generations (your future customers). You have to be where your customers are to be successful and your customers – no matter what business you’re in – are living in a mobile world. The optics for companies who refuse to get involved in the mobile market aren’t good – it looks like they are either falling behind and losing touch or they just don’t care. Consumers are giving businesses an opportunity to engage with them on a level they’re comfortable with…what’s not to love about that? For perception’s sake, try mobile marketing on for size…you may like how it feels.

Efficiency

Do you want to give your customers a consistent brand experience across all relevant mediums? Check for responsive web design. Do you want to reach your customers at the right times when they’re in the right locations? Check for GPS monitoring. Do you want to interact with your customers in new and interesting ways? Check for QR codes. Mobile marketing works and it’s out there making your competitors’ campaigns more efficient. By effectively integrating with your current digital marketing strategies, mobile marketing can increase engagement, boost conversions and enhance overall results.

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Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

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