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Inbound Marketing Drives ROI

Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website.  Outbound Marketing is Marketing activities that attempt to push people into the website.  Both methods can work but the results are quite different.

ROI Driving

With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in what you are selling.  There was no pushy salesman trying to get them to make a purchase so they arrive at your website looking for information and help with less of their ’Salesman guard up”.  With Out Bound Marketing visitors might have little interest depending on how pushy the Marketing was.  Because Outbound Marketing is pushier there is also a loss of trust which will also make closing a sale more difficult.

Inbound Marketing is not new but the concept is.  Blogs, posting to social media, emails and almost any other form of content Marketing is Inbound Marketing.

So why all the hype about it now???
The Follow Infographic explains:

 

67-92percent

So in a nut shell you would have to generate 8 times as many leads with Outbound Marketing than you would with Inbound Marketing.  And notice that when companies do one blog a week 67% acquire a customer through the Blog.  When Businesses do multiple blogs a week 92% of them make sales through their blogs.

facebook-linkedinSocial media is an important aspect of inbound marketing.  If you hang out around people who you think might be interested in your products and services, they’ll notice you’re around and, if they believe you can help them, they’ll engage. For this to work, however, you need to do your homework and make sure you choose the correct social networks. For example, 77% of B2C marketers think Facebook is killer for their campaigns, while 51% of B2B marketers favor LinkedIn. Different types of businesses use different types of social media.  So choose carefully which media you use.  If your clients prefer Business to Business relationships then LinkedIn is probably your best option.  If they are more personal relationships or the right generation then perhaps Facebook might make more sense.

Inbound vs outbound cost

The proof that inbound Marketing offers a better ROI is in the following numbers.  Consider the average cost per lead for Traditional Marketing Methods…..$373.  Inbound Marketing Leads cost 61% less at only $143!  So you could invest twice as much into Inbound Marketing, make more money and spend less.

Keep in mind, we are not saying stop Outbound Marketing.  We are simply pointing out the benefits and potential opportunity loss if you don’t invest in some Inbound Marketing.

 

Tim Bennett
WSI Internet Consultant

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Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

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