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Inbound Marketing Drives ROI

Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website.  Outbound Marketing is Marketing activities that attempt to push people into the website.  Both methods can work but the results are quite different.

ROI Driving

With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in what you are selling.  There was no pushy salesman trying to get them to make a purchase so they arrive at your website looking for information and help with less of their ’Salesman guard up”.  With Out Bound Marketing visitors might have little interest depending on how pushy the Marketing was.  Because Outbound Marketing is pushier there is also a loss of trust which will also make closing a sale more difficult.

Inbound Marketing is not new but the concept is.  Blogs, posting to social media, emails and almost any other form of content Marketing is Inbound Marketing.

So why all the hype about it now???
The Follow Infographic explains:

 

67-92percent

So in a nut shell you would have to generate 8 times as many leads with Outbound Marketing than you would with Inbound Marketing.  And notice that when companies do one blog a week 67% acquire a customer through the Blog.  When Businesses do multiple blogs a week 92% of them make sales through their blogs.

facebook-linkedinSocial media is an important aspect of inbound marketing.  If you hang out around people who you think might be interested in your products and services, they’ll notice you’re around and, if they believe you can help them, they’ll engage. For this to work, however, you need to do your homework and make sure you choose the correct social networks. For example, 77% of B2C marketers think Facebook is killer for their campaigns, while 51% of B2B marketers favor LinkedIn. Different types of businesses use different types of social media.  So choose carefully which media you use.  If your clients prefer Business to Business relationships then LinkedIn is probably your best option.  If they are more personal relationships or the right generation then perhaps Facebook might make more sense.

Inbound vs outbound cost

The proof that inbound Marketing offers a better ROI is in the following numbers.  Consider the average cost per lead for Traditional Marketing Methods…..$373.  Inbound Marketing Leads cost 61% less at only $143!  So you could invest twice as much into Inbound Marketing, make more money and spend less.

Keep in mind, we are not saying stop Outbound Marketing.  We are simply pointing out the benefits and potential opportunity loss if you don’t invest in some Inbound Marketing.

 

Tim Bennett
WSI Internet Consultant

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SEPTEMBER 19, 2019 | 2 MINUTES TO READ
In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100

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Valerie Brown-Dufour

Valerie Brown-DufourWSI, President

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. 

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition. 

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

 The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program makechildpovertyhistory.org.

About the Author

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.

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