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Google Keywords Not Provided

If you have been tracking your website tracking using Google Analytic or other related Analytic software you many have noticed that over time fewer and fewer results were showing for Keywords used by visitors or if you have seen the message “google keywords not provided” this is due to changes that Google has been making to help secure information about users search habits. First we were missing about 14% of the keywords used to located our sites. But over time that grew to 30%, then 45% and now we are in the range of 75% with Google now saying it will only allow people to see keyword use information for Pay-Per-Click users and not regular search users.

Image result for keywordsWhy Google decided to do this is unclear.  It is thought that perhaps it is a way of pushing more businesses into PPC advertising since keywords are still reported for ad campaigns.  This change has made understanding how well we are doing at targeting keywords difficult since we cannot be certain what keywords brought visitors to a website.  And while it does present a challenge it does not mean we should throw in the towel and give up on Keyword Marketing.  What it does mean is that we have to work in different ways to determine the success of keywords we use.

One way we can do that is to see how well our pages are doing and check to see what keywords we have targeted in those pages.   Running PPC (Pay Per Click) ads would help a lot because those keywords are reported.  There is also some results reported by Yahoo and Bing however it is likely those results will be gone soon as well.  Like much of SEO work there has always been a lot of  time spent interpreting the Analytic results and that is one of the things that makes Internet Marketing so challenging and interesting.  This change by Google has added a new wrinkle in the way we go about the Analytic side of SEO work.

It is important to look at what has not changed… A Quality Constructed Mobile Friendly Website, Good Optimized Content, Quality Citation Links, Back Links and Social Media, and PPC all play the same roll they have for some time now.

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Henry Ford learned the advantages of mass production and dominated the auto industry.  Ford understood that people get better and quicker at what they do when they focus on that one thing.   At WSI we understand that concept too.  Across our network of over 1000 offices we have people who specialize in nearly all aspects of digital marketing.  Our specialists understand their area of expertise better because that is their focus.   With that focus comes higher quality and faster work.  That focus helps us to keep our people informed about the future because as we all know, Internet Marketing is changing all the time.

Henry Ford was ahead of his time.  Even more than he knew…

 “We are always seeking for those things which are in the clouds, not for those that lie at our feet.”

Subject: Natural Resources; America
SourceFord News, p. 2.
Date: 4/15/1925

Cloud Digital Marketers

Remote resources working on the same type of projects for many companies make them more like an assembly line in a cloud network.  No longer do you need to hire a costly team of full-time employees who may or may not have the skills to get the job done.  You will no longer need to search for new employees to replace those that leave.  You no longer do you have to spend marketing dollars on employee benefits.  More importantly, the WSI support team can grow and as your company grows.

Possible Marketing Plan

  • Face to face meetings to collect and share information
  • Search Engine Optimization
  • Our specialized staff could work on your email marketing, blog and social media
  • Advertising such as Pay Per Click, Display and Re-marketing ads etc.
  • Need to add a program like Pardot to your Salesforce CRM so you can automate the email process?  We have a Pardot Certified technician (We offer many Certifications and specialties)
  • Our local office would manage all WSI resources and work closely with you reporting on our progress

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