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Google Keywords Not Provided

If you have been tracking your website tracking using Google Analytic or other related Analytic software you many have noticed that over time fewer and fewer results were showing for Keywords used by visitors or if you have seen the message “google keywords not provided” this is due to changes that Google has been making to help secure information about users search habits. First we were missing about 14% of the keywords used to located our sites. But over time that grew to 30%, then 45% and now we are in the range of 75% with Google now saying it will only allow people to see keyword use information for Pay-Per-Click users and not regular search users.

Image result for keywordsWhy Google decided to do this is unclear.  It is thought that perhaps it is a way of pushing more businesses into PPC advertising since keywords are still reported for ad campaigns.  This change has made understanding how well we are doing at targeting keywords difficult since we cannot be certain what keywords brought visitors to a website.  And while it does present a challenge it does not mean we should throw in the towel and give up on Keyword Marketing.  What it does mean is that we have to work in different ways to determine the success of keywords we use.

One way we can do that is to see how well our pages are doing and check to see what keywords we have targeted in those pages.   Running PPC (Pay Per Click) ads would help a lot because those keywords are reported.  There is also some results reported by Yahoo and Bing however it is likely those results will be gone soon as well.  Like much of SEO work there has always been a lot of  time spent interpreting the Analytic results and that is one of the things that makes Internet Marketing so challenging and interesting.  This change by Google has added a new wrinkle in the way we go about the Analytic side of SEO work.

It is important to look at what has not changed… A Quality Constructed Mobile Friendly Website, Good Optimized Content, Quality Citation Links, Back Links and Social Media, and PPC all play the same roll they have for some time now.

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How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

WSI-We do it all because we can.
We have over 1200 offices and production centers in over 80 countries. This office in located in Asheville, the Western North Carolina regional office.

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