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8 SEO Benefits of Pinterest in your Web Presence

pinterest-logoJust when you thought you had your social media strategyand web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search.

Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also share their pins on Facebook and Tweet them.

“Their own interests” may indeed include images that represent your brand. Pinning images is how your visitors, prospects, clients and fans want to visually socialize your organization.
The likes of GE and IBM are using Pinterest, proving that it is relevant to both B2C and B2B.
Here are eight SEO reasons to add Pinterest to your web presence and how to get started.

1. Google

Pinterest content is being crawled and indexed by Google, therefore it will impact your SEO rankings. Think of it as an opportunity to outrank a competitor for a keyword. If you are pinning on behalf of your organization, take the time to optimize Pinterest photo comments with important keyword phrases. If you have control over image file names when originally published, take the time to optimize photo descriptions for keywords as well.

2. Backlinks & Referrals

Every image pinned to a Board has a link back to its original published source. These are valuable backlinks and can provide referral traffic as well. Capitalize on this. Posting your product and service images and videos is a great place to start. However, keep in mind that it’s important to avoid being blatantly self-promotional – remember to provide value to your audience by sharing quality content that is relevant to their interests and worth liking, commenting on, and re-pinning.

3. The Pinterest Search Box

With millions of visitors to Pinterest every day, people are looking for brands via the Pinterest search box. Is your brand available? Does your Pinterest presence represent and reinforce your brand to a prospect who might be searching?

4. Web Presence

Pinterest is yet another web presence point. Simple as that. Just like Facebook, YouTube, Twitter, LinkedIn and Google+, Pinterest has gained enough momentum and significance that excluding it any longer may negatively impact your web presence compared to your competitors.

5. Content

Pinterest is unique because it is the only social networking site focused solely on sharing images. You likely do not have to go far to find an inventory of photos, graphics and videos in your organization. For example, design and architecture firms have projects, real estate agents have listings, product companies have products, services companies such as vacation and leisure have snap shots of places, artists have art, sports-related companies have action shots, non-profits have people and places and event pictures, technology companies have conferences and infographics, and so on.
Get creative and start thinking about how to build your inventory of photos.

6. Social Signals

We know that social signals are factored into Google’s and Bing’s organic search algorithms. Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins). Social signals indicate to Google that people want to socialize your content with people they have relationships with, which signals that your content is relevant.

7. Competitors

Your competitors are likely using Pinterest already. This is a grand enough reason to get started. But better yet, if they are not, you can take advantage of the situation and start building out your Pinterest presence before they do.

8. Pinterest is not going away in the near future.

In December 2011, the site became one of the top 10 largest social networking sites, according to Hitwisedata, with 11 million total visits per week – this number increased to 21.5 million visits for the week ending January 28, 2012. According to Experian’s 2012 Digital Marketer: Benchmark and Trend Report,Pinterest is now the third most popular social network in the U.S. behind Facebook and Twitter, having surpassed LinkedIn. And the Pinterest team is serious about their business. Recently they raised an additional $100 million from some noteworthy investors.

Getting Started
Getting started is rather straight-forward:

  • Request an account by going to http://pinterest.com/. If you know someone who already has an account, ask for an invitation.
  • Set up a Pinterest account for your business and reserve your main brand name.
  • Be sure to connect your business account with your Twitter and Facebook accounts so you can share content across the social sites. When you pin an image you can also tweet it and share it.
  • Add the Pinterest social icon to all your corporate web pages and blog pages.
  • Add a Board and get busy pinning!

Pinterest is one of many tools you can use to optimize your internet marketing plan. Get on the right path today by contacting a knowledgeableWSI Internet Consultant to assist with your strategy.

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How much time and/or money should a small business spend?

Professional marketing companies will recommend 7% to 8% of your revenue. Others will suggest that small businesses spend 7-20 hours a week. Larger companies more.
The truth is there is no perfect formula for how much time or dollars you should spend. There are so many variables that need to be considered to determine the amount of investment and where to spend it that most businesses go about marketing as if it were a dart game. They throw darts hoping to hit the bulls eye.

The problem is that without some solid marketing information it’s like throwing darts from 30 feet away. If you can gather up lots of information so you understand your customers better, your competition better and your marketing opportunities better you can move the target much closer. Once your darts are hitting the dart board you can start to zero in on the bulls eye.

Marketing Stress

There are three stresses that make up the majority of marketing stress for small to mid sized businesses.

  • Lack of time to manage the marketing
  • Lack of funds to higher a professional to manage the marketing
  • The difficulty in finding and retaining someone to manage marketing with the needed skills for your business

If you started a business with the knowledge that you would be responsible for marketing the business you should have time budgeted for those tasks and have some background that made you feel confident you could manage your the marketing for your company. If you started your business so you could work less or to run the business, you probably don’t have the time or the knowledge to do the marketing yourself. In fact trying to do the marketing when you are ill trained to do so can quickly take up all your time and probably not give you the best results.

The solution- Higher a professional

How to know if you have the right person for you marketing

Digital marketing is changing so rapidly that a small marketing office should probably only specialize in one part of digital marketing in order to master it. If you want to stick to one office to manage all of your digital marketing needs be sure the office has a lot of resources. If you have developed a marketing plan you should see if the company has qualified resources in each digital marketing area that will be needed.

Digital Marketing Fields Include:

First Step – Research and Consultation

Before you dive into a marketing plan consider investing in some research so you better understand your customers, your competition and the marketing options so you can direct your marketing efforts in a more profitable direction. The money will be well spent as it can save you countless dollars in future marketing.

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