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How To Generate Leads With PPC

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How To Generate Leads With PPC

Join WSI digital marketing expert Ben Smith in this 60-minute webinar and learn how to generate more qualified leads for your business using pay-per-click advertising. If you’re already leveraging pay-per-click in your business discover the techniques that can help boost the conversion rates of your campaigns.

This webinar is a must attend for any business professional who is looking to generate more qualified leads for their business or who needs tips on how to optimize the performance of their current pay-per-click campaigns.

Key Takeaways From The Webinar Include:

  • How to determine what keywords to rank for and bid on
  • Understanding the difference between short tail and long tail keywords
  • How to laser target your keywords to specific audiences
  • Why your keywords, ad text and landing pages need to work in harmony
  • Using measurement reports to tweak campaign performance
  • Overview of Google’s Enhanced Campaign feature to better manage campaigns in today’s multi-device environment

Complete the short form below and you’ll have immediate access to our How to Generate More Qualified Leads Using Pay-Per-Click Advertising webinar!

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Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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