Actionable Marketing Resources

We like to say we know what we’re talking about (and we certainly do), but we also know it’s more effective to show than it is to tell. And our digital marketing resources do just that – they show you that we know what we’re talking about.

If you’re interested in learning more about digital marketing or looking to implement some tactics yourself, by all means, read our resources and go do it! That’s what they’re here for, to help you learn.

What To Watch For

Every month we release topic-specific whitepapers, webinars and recordings from industry experts, a monthly newsletter (which you can sign up to receive), comprehensive guides, and we’ve literally written the book on digital marketing. We focus on a different strategy or tactic every month, just to keep you on your toes. How’s that for digital marketing resources?!

Featured Resources

Throughout June we’ll be featuring digital marketing resources centered on Search Engine Optimization (often referred to as SEO).

On the other hand, if you just want to get a sense of what digital marketing is about and how it can help your business, take a look through our digital marketing resources and then get in touch with us so we can start working on your project immediately.

Back in 2015 Google upped the anti on mobile website marketing.  The change made it difficult for websites that are not up to Mobile standards, to appear in the top results for mobile devices and that lower traffic volume will impact your page ranking for Desktop devices.  Although this was several years ago many businesses continue to use websites that do not function on mobile devices.

It is important to note that by the end of 2017 over 50% of all search done was from a cell phone.  And for some business segments you could find more than 70% of your visits coming from mobile devices.  For those businesses it would make more sense to design a mobile website that is desktop friendly.

How to Go Mobile Friendly:iPhone Video

  • Build a mobile dedicated website and redirect mobile users to the mobile friendly version of the site when a phone or mobile device is used.
  • Use a Responsive design for your website which allows the site to flex in size and move Panes that are side by side into a vertical order.  This is a good option if you would like to reduce the labor required to update the site because you only have to manage the information once.

Note that there are advantages and disadvantages to both and there are some other options depending on the current design of your website so talk to one our Internet Consultants before you make a change you might regret later.

The most important thing is to remember that your website is your best sales person.  It works 24-7 to bring you quality leads.  The early investment you make in going mobile will pay you back over and over again as your competitors who do not go mobile will continue to loose page ranking to you.  The converse is true as well….Do not go mobile and you will loose page ranking to your competitors.

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