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Display Advertising

StatisticsReview of WSI - Mountain Internet Solutions

Dynamic Display Advertising Solutions

Have you ever started noticing a certain type of car after somebody talks about it or you have a significant amount of exposure to it? For example, your friend gets a new Mitsubishi Lancer and in the following weeks, you’d swear that every other car you see is a Lancer. You see Lancers in every style, color and custom body-type they come in. Just wait, you’ll probably notice a Mitsubishi Lancer out on the road today.

This phenomenon is called top-of-mind awareness and it’s exactly why display advertising works so well. Our display solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service, or have visited your site but not made a purchase. Businesses often assume that once a potential customer visits their site and decides not to buy that they’re a lost cause. Never assume!

Hooking The Intelligent Customer

Consumers are smarter than they’ve ever been and spend more time looking for information. It’s very likely that potential customers visiting your site for the first time aren’t yet ready to make a purchase. If they leave your site and you aren’t doing anything to get them back, they may not come back. But display advertising has the ability to keep your products or services top-of-mind for the potential customer and even nudge them back to your site.

WSI’s display solutions work by placing your ads in front of surfers who are looking for something similar to your products and services, or have previously visited your website (meaning they will see your banner ads when they are on other websites). In some cases, people will click-through the banner ad. Others may return to your site sometime later simply because you’re stuck in their heads. At the very least, it’s better to be proactive and turn people your business had written-off into new customers.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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