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Mobile

StatisticsReview of WSI - Mountain Internet Solutions

Slow Mobile websites lose 25% of their traffic

As websites have become more complex and interactive they have also become heavy and slow to open. This is especially true for phones and other small devices. And what is worse for phones is that the site may appear to have opened but a large page could continue to upload content below the fold after the visible area opens, making the site navigation unusable until after everything loads.

Things that will make your website fast and efficient like a Cheetah-

1. Reduce overall page size. Content
below the fold should be segmented
2. Optimize images (Too many, too large,
wrong size and wrong file types)
3. Minimize ad usage
4. Remove unnecessary redirects
5. Use a local server
6. Shared hosting plans could slow your site down
7. Remove excessive social media scripts
8. Caching your site
9. Reduce HTTP requests on each page
10. Correct server configuration
11. Reduce CSS imports
12. Remove unnecessary files on each page
13. Limit use of heavy background image files
14. Do website routine maintenance which varies by website
platform
15. Assign labor to manage this process
Note: A non-technical person could do some of this work however much of the work requires some technical expertise.  As a business owner or CEO it makes more sense to hire someone familiar with how to make the changes quickly and correctly.

What is AMP?

AMP stands for Accelerated Mobile Pages. Accelerated Mobile Pages consist of three core components and include most of the points listed above.
  1. AMP HTML- Which is an HTML code with some restrictions for fast reliable performance.
  2. AMP JS – JS Library ensures the fast rendering of AMP HTML pages.
  3. AMP Cache – In some cases Google AMP Cache or other companies that support AMP Cache for HTML pages will be used to increase load speed.
AMP is unique to Mobile. If your business depends on Mobile traffic then AMP is something you should invest in.
Speeding up your website for either mobile or larger versions can pay you back many time over with increased sales.

Mobile Apps

The mobile app has become one of the top selling tools in recent times.  The unpresidented increase in data phone usage in recent years has lead to a high demand for mobile friendly websites and applications that make use of a phone easy and clear.  Businesses with a solid mobile friendly website and/or app, benefit from increased sales.

Constant Movement

Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.

A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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