Mardi Gras Casino

Mardi Gras Casino is South Florida’s premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years.

WSI Goals

  • Strengthen Mardi Gras’ position in Florida’s competitive gaming and entertainment market by improving company’s ranking on Google and other search engines
  • Increase site traffic to the company’s West Virginia Casino & Hotel site
  • Revamp websites of both of company’s properties and incorporate elements like conversion architecture and adequate SEO to maximize ROI
  • Leverage effective digital marketing tools like PPC campaigns, social media marketing and blogs
  • Increase visitors to the casino and reservations at the West Virginia Hotel and help grow membership in their Player’s Clubs
  • Elevate overall awareness of the Mardi Gras brand

Target Audience

Local and visiting casino, racing and entertainment enthusiasts

Services Provided By WSI

  • Provided an effective SEO program consisting of 100 pages of original keyword rich content
  • Built an entirely brand new 100 plus page websites for both Mardi Gras Casinos & Racetracks as part of a comprehensive online marketing program
  • Developed powerful conversion architecture to the company’s site focusing on their key profit centers
  • Provided the websites a new look and feel that has been integrated into the brand’s overall branding
  • Provided daily content updates to the websites
  • Managed the company’s social media marketing campaign; created new Facebook and Twitter pages, posted on them on a daily basis, developed exclusive Facebook and Twitter promotions and run Facebook ads
  • Management of several ongoing PPC campaigns, developing a link building program as well as writing, optimizing and distributing several weekly blogs

The Results

  • Over 300% of increased site traffic volume during the initial 6-month period
  • Dominant position in search pages for over 50 search terms; in several cases they dominated the first page and appeared multiple times with results from the site, blog and video channels
  • Enormously successful pay per click campaign with an average of 122 calls per week at a cost of $2.38 per call in the initial 4-week stage

MardiGrasHomePage

Before the end of April 2015 Google plans to up the anti on mobile website marketing.  The change is likely to make it difficult for websites that are not up to Mobile standards, to appear in the top results for mobile devices and that lower traffic volume will impact your page ranking for Desktop devices.

How to Go Mobile Friendly:iPhone Video

  • Build a mobile dedicated website and redirect mobile users to the mobile friendly version of the site when a phone or mobile device is used.
  • Use a Responsive design for your website which allows the site to flex in size and move Panes that are side by side into a vertical order.  This is a good option if you would like to reduce the labor required to update the site because you only have to manage the information once.

Note that there are advantages and disadvantages to both and there are some other options depending on the current design of your website so talk to one our Internet Consultants before you make a change you might regret later.

The most important thing is to remember that your website is your best sales person.  It works 24-7 to bring you quality leads.  The early investment you make in going mobile will pay you back over and over again as your competitors who do not go mobile will continue to loose page ranking to you.  The converse is true as well….Do not go mobile and you will loose page ranking to your competitors.

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