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Internet Marketing Trends Report 2010

 

2010 – A Year of Economic Recovery
 
   It is safe to say that 2009 was a year of economic crisis for markets all over the world. As the "R" word resonated in the minds of business owners everywhere, they began tightening their budgets to adapt to the economic challenges.
Participation in the recession is a choice, and companies must challenge themselves to evaluate their businesses and understand how they can change in order to surpass the economic conditions.
   Though 2009 was a year of hardship, many believe that 2010 will be a year of economic recovery. Over the past year, Internet advertising spending in the US increased drastically, as spending through traditional advertising venues, such as newspaper, radio and television shrank. This trend is projected to continue in 2010.
The #1 fastest growing advertising channel is the Internet, and businesses need to re-invent their marketing strategies and capitalize on this medium in order to rise above the economic challenges.
   This Internet Marketing Trends Report is a brief synopsis of the current online marketing activities in the US, as well as the projected trends for the coming years. Specifically, the report covers Internet usage and penetration, total advertising spending, Internet marketing spending and social media trends.
   For more information about WSI’s Internet marketing services, please contact your local WSI Consultant.
 
Online Advertising Growth Remains Steady
  • § Internet advertising spending grew by 22.8% in 2008, but declined in 2009 due to the recession (14.1% growth)
  • § In 2010, online advertising spending growth will increase slightly (15.2%) and will remain steady for the next few years
  • § Internet advertising spending will grow by 15.1% and 15.2% in 2011 and 2012 respectively
 
Internet Advertising Expenditure Keeps Rising
  • § When reviewing the dollars being allocated toward Internet advertising, the results indicate a steady increase in spending
  • § In 2009, $20.34 billion was spent advertising online in the US, and this year, that number is projected to increase to $23.42 billion
  • § ZenithOptimedia estimates that by 2012, marketers will spend $31.05 billion in advertising dollars online
 
Internet Advertising Sees the Most Growth
  • § During the recession, traditional advertising channels saw a decrease in spending growth in 2009, as marketers moved their budgets to more measurable channels like Internet advertising, which saw an increase of 14.1%
  • § In 2010, most channels will continue to see a decrease in growth, while Internet marketing will continue to remain the channel of choice and increase by 15.2%
  • § Next year, outdoor and TV advertising growth will rise again, but the Internet will still see the most growth with 15.1%

 
Internet Users Growing
  • § In 2010, the US Internet population will grow to 205.3 million users, or 66.2% of the total US population
  • § This number is forecasted to increase in 2011 to 210.9 million (67.3% of the total population)
  • § By 2013, 221.1 million people will be online (nearly 70% of the US population)
  • § Current trends indicate that the Internet is now a mainstream communication medium
Full Report

Click here to download the entire report
 

Advertising Expenditure in the US by Media
  • § In 2009, US marketers spent $20.34 billion advertising online
  • § This year, marketers will spend $23.42 billion advertising online, and by 2011, this number is projected to reach almost $27 billion
  • § Though TV ads still consume the largest piece of the advertising pie, Internet adspend in the US has surpassed print advertising, including channels like radio, magazine and outdoor advertising
 
Paid Search Advertising Growth in the US
  • § Paid search advertising saw only a slight decrease in growth in 2009 (20%) compared to 2008 (22%)
  • § This year, paid search advertising growth in the US will reach 18%
  • § Though spending growth will decline slightly in 2011, it will remain steady in 2012 at 16%
  • § Paid search will remain one of the main online advertising channels marketers allocate budget towards
 

This WSI office provides Website Design and Internet Marketing to the following regions in  Western North Carolina  including but not limitted to: Arden, Asheville, Black Mountain, Brevard, Bryson, Bumcombe, Burnsville, Cashiers, Fletcher, Franklin, Haywood, Hendersonville, Highlands, Madison, Marshall, Mills River,  Murphy, Spruce Pine, Waynesville, Weaverville, Wolfe Laurel.
Internet Trends and Stats 2010
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