Facebook looses it’s punch for marketers??

If you use Facebook Marketing  you probably have heard the news that Facebook is changing its algorithm and your likely to see a decrease in visibility and interaction with your followers. Thursday January 4, 2018 Mark Zuckerberg explains: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media…

Inbound Marketing Drives ROI

Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website.  Outbound Marketing is Marketing activities that attempt to push people into the website.  Both methods can work but the results are quite different. With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in…

Google Keywords Not Provided

If you have been tracking your website tracking using Google Analytic or other related Analytic software you many have noticed that over time fewer and fewer results were showing for Keywords used by visitors or if you have seen the message “google keywords not provided” this is due to changes that Google has been making…

Back in 2015 Google upped the anti on mobile website marketing.  The change made it difficult for websites that are not up to Mobile standards, to appear in the top results for mobile devices and that lower traffic volume will impact your page ranking for Desktop devices.  Although this was several years ago many businesses continue to use websites that do not function on mobile devices.

It is important to note that by the end of 2017 over 50% of all search done was from a cell phone.  And for some business segments you could find more than 70% of your visits coming from mobile devices.  For those businesses it would make more sense to design a mobile website that is desktop friendly.

How to Go Mobile Friendly:iPhone Video

  • Build a mobile dedicated website and redirect mobile users to the mobile friendly version of the site when a phone or mobile device is used.
  • Use a Responsive design for your website which allows the site to flex in size and move Panes that are side by side into a vertical order.  This is a good option if you would like to reduce the labor required to update the site because you only have to manage the information once.

Note that there are advantages and disadvantages to both and there are some other options depending on the current design of your website so talk to one our Internet Consultants before you make a change you might regret later.

The most important thing is to remember that your website is your best sales person.  It works 24-7 to bring you quality leads.  The early investment you make in going mobile will pay you back over and over again as your competitors who do not go mobile will continue to loose page ranking to you.  The converse is true as well….Do not go mobile and you will loose page ranking to your competitors.

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